Jump to Main ContentJump to Primary Navigation
Top

One Direction Have Made A Perfume Advert And It's Actually Pretty Funny

oned2.jpg

A man strides across a beach, looking out to sea. He's wearing a pair of impractically tight shorts, all the better for accentuating his slim waist and rippling physique. A cacophony of orchestral strings slam into a wall of guitar noises as he powers his way through the white surf.

Suddenly he's on a boat at sunset, lounging provocatively amongst the rigging. A gravelly voice, heavily accented, murmurs something along the lines of "Frederique Jacob, by Frederique Jacob", a blue bottle flashes up and before you've quite got to grips with what the bloody hell is going on, your TV is now trying to sell you fish fingers.

This is the bewildering, indecipherable nature of perfume adverts. They are, by and large, pretentious, expensive and utterly shite.

Which is why we're thrilled to announce One Direction have managed to make a good one.



Yep. One Direction. The tightly trousered British boy stars have slapped their name on a bottle of smell - called 'Between Us' - and they're perfectly aware how ridiculous the whole exercise is. The following 96 seconds of advertising are astonishingly well pitched, ripe with deadpan humour and self-deprecating nods. 

We've misjudged you boys. And no, we're not going to buy your perfume either.

Related

11.jpg

Benedict Cumberbatch's spectacularly odd Sherlock-themed car ad

VW4.jpg

Refreshingly Frank VW Car Adverts

gervais1.jpg

Ricky Gervais Stars In Hilarious New Netflix Ads

okgo.jpg

OK Go Make Best Furniture Advert Ever

Ad.jpg

Best Insurance Ad Of All time?

moto2.jpg

Motorola's Hilarious Trolling SmartWatch Ads

More

Sir Bruce Forsyth has died aged 89

The legendary presenter has died aged 89

by Gary Ogden
18 Aug 2017

The biggest stereotype about men and sex is actually a load of rubbish

We've been wrong this whole time

by Gary Ogden
18 Aug 2017

Discover the words that became cool in the year you were born

Were you born in the year of booty calls or cybersex?

by Emily Reynolds
18 Aug 2017

This German town came up with a genius way of humiliating neo-Nazis

Is this the best possible way to deal with them?

by Alex Finnis
18 Aug 2017

Donald Trump’s lawyer: possibly not racist, definitely not intelligent

Oldest trick in the book

by Tom Victor
17 Aug 2017

The 10 worst cities in the world to live in 2017

To put your first-world problems into perspective

17 Aug 2017

We have some very, very good news about cheese

Cheese lovers, it's our time to shine

by Emily Reynolds
17 Aug 2017

Jurors refuse to work on Martin Shkreli's trial for the best reasons

He is *not* a popular man

by Emily Reynolds
17 Aug 2017

Apparently millennials hate boobs now - but what do we like instead?

These god damn millennials, eh

by Gary Ogden
17 Aug 2017

All the times Donald Trump has failed to condemn far-right extremists

This has gone on for some time

by Tom Victor
16 Aug 2017