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Nihilist toothpaste

Toothpaste-hero.jpg

If Friedrich Nietzsche were to endorse a brand of bathroom product, our money would be on this particular item.

The creation of Archie McPhee, Nihilist Toothpaste is a flavourless, colourless, minimalist protest against the usual hype of dental hygiene.

In fact, according to McPhee's website, they don't even believe in dental hygiene: "Nihilism is a philosophy defined by what it doesn’t believe. At its most extreme, Nihilists don’t believe in anything. So, when we decided to make toothpaste for nihilists, we decided that it shouldn’t taste like anything because they don’t believe in flavour."

We're quite taken by the notion of gift ideas for philosophical types: a non-reflective mirror for existentialists? A brood of fighting pets for Neo-Darwinians? Perhaps a 'suck it and see' lolly for agnostics?

(Via: Laughing Squid)

(Image: McPhee)

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