Jump to Main ContentJump to Primary Navigation
Top

Nihilist toothpaste

Toothpaste-hero.jpg

If Friedrich Nietzsche were to endorse a brand of bathroom product, our money would be on this particular item.

The creation of Archie McPhee, Nihilist Toothpaste is a flavourless, colourless, minimalist protest against the usual hype of dental hygiene.

In fact, according to McPhee's website, they don't even believe in dental hygiene: "Nihilism is a philosophy defined by what it doesn’t believe. At its most extreme, Nihilists don’t believe in anything. So, when we decided to make toothpaste for nihilists, we decided that it shouldn’t taste like anything because they don’t believe in flavour."

We're quite taken by the notion of gift ideas for philosophical types: a non-reflective mirror for existentialists? A brood of fighting pets for Neo-Darwinians? Perhaps a 'suck it and see' lolly for agnostics?

(Via: Laughing Squid)

(Image: McPhee)

Related

Hero1.jpg

Bizarre Japanese Man Utd Tomato Juice Advert

guinea-pig-mail-2.jpg

For sale: Guinea pig armour

Screen shot 2013-05-08 at 08.31.08.png

A Bag of Flour and a Bucket of Water

More

Sir Bruce Forsyth has died aged 89

The legendary presenter has died aged 89

by Gary Ogden
18 Aug 2017

The biggest stereotype about men and sex is actually a load of rubbish

We've been wrong this whole time

by Gary Ogden
18 Aug 2017

Discover the words that became cool in the year you were born

Were you born in the year of booty calls or cybersex?

by Emily Reynolds
18 Aug 2017

This German town came up with a genius way of humiliating neo-Nazis

Is this the best possible way to deal with them?

by Alex Finnis
18 Aug 2017

Donald Trump’s lawyer: possibly not racist, definitely not intelligent

Oldest trick in the book

by Tom Victor
17 Aug 2017

The 10 worst cities in the world to live in 2017

To put your first-world problems into perspective

17 Aug 2017

We have some very, very good news about cheese

Cheese lovers, it's our time to shine

by Emily Reynolds
17 Aug 2017

Jurors refuse to work on Martin Shkreli's trial for the best reasons

He is *not* a popular man

by Emily Reynolds
17 Aug 2017

Apparently millennials hate boobs now - but what do we like instead?

These god damn millennials, eh

by Gary Ogden
17 Aug 2017

All the times Donald Trump has failed to condemn far-right extremists

This has gone on for some time

by Tom Victor
16 Aug 2017