Jump to Main ContentJump to Primary Navigation
Top

Nihilist toothpaste

Toothpaste-hero.jpg

If Friedrich Nietzsche were to endorse a brand of bathroom product, our money would be on this particular item.

The creation of Archie McPhee, Nihilist Toothpaste is a flavourless, colourless, minimalist protest against the usual hype of dental hygiene.

In fact, according to McPhee's website, they don't even believe in dental hygiene: "Nihilism is a philosophy defined by what it doesn’t believe. At its most extreme, Nihilists don’t believe in anything. So, when we decided to make toothpaste for nihilists, we decided that it shouldn’t taste like anything because they don’t believe in flavour."

We're quite taken by the notion of gift ideas for philosophical types: a non-reflective mirror for existentialists? A brood of fighting pets for Neo-Darwinians? Perhaps a 'suck it and see' lolly for agnostics?

(Via: Laughing Squid)

(Image: McPhee)

Related

Hero1.jpg

Bizarre Japanese Man Utd Tomato Juice Advert

guinea-pig-mail-2.jpg

For sale: Guinea pig armour

Screen shot 2013-05-08 at 08.31.08.png

A Bag of Flour and a Bucket of Water

Comments

More

The Daily Mash and the BBC are teaming up for a new satire show

It'll be helmed by the up-and-coming stand-up Nish Kumar

by Tom Mendelsohn
24 Mar 2017

They've invented a new type of humblebrag and it's just as bad as the

You definitely know one of these people

by Tom Mendelsohn
24 Mar 2017

A real-life Jurassic Park is coming to the UK this summer

Get ready to be scared shitless

by Matt Tate
24 Mar 2017

The Daily Mail have finally lost the plot with their latest front page

We should ban Google apparently

by Dave Fawbert
24 Mar 2017

Charlton Athletic unveil touching tribute to PC Keith Palmer

Police officer killed in London attack was a keen football fan

by Dave Fawbert
23 Mar 2017

This retired racehorse has absolutely zero chill

"Woah Shamrock"

by Matt Tate
22 Mar 2017

This Monopoly board show how much it actually costs to live in London

Oh well, renting forever

by Gary Ogden
22 Mar 2017

This 'new catnip' will get your cat off its tits

Thanks science

by Emily Reynolds
22 Mar 2017

Everyone is mad about Mary Berry's pie

No soggy bottoms here

by Emily Reynolds
22 Mar 2017

Spare a thought for the Cadbury social media manager

Guess what? The internet is wrong again

by Emily Reynolds
22 Mar 2017