We're fans of Pringles at ShortList. Crikey, who isn't? The nibbly little munchers are insanely morish.
We're also keen on amusing and surreal advertising, which makes this little vid gold dust to us. It's to launch the new flavour of Pringles, Roast Chicken and Herbs, and shows a fan of Pringles taking on the very flavour of the new product, in this case a chicken, in an eating competition that's more surreal than a fist full of Dalis.
We won't spoil the ending, but in hindsight, it's brilliantly obvious.
The new flavour is available now, with more on the way.