Cast your mind back to Labour’s landslide election victory of 1997, back when Tony Blair surfed a tidal wave of political optimism to the uniquely mid-nineties sounds of D-Ream. You can stop cringing now.
While it may seem like one hazy, confetti-littered memory of long ago, now comes news of another Labour candidate primed to capitalise on modern music for an election bid. An R&B slow jam.
Created as a weird gesture of support for Labour Ealing North election candidate Steve Pound - who we're fairly sure isn't well known for his love of rap - it’s as big on auto-tune as it is on NHS and other left wing governmental reform. We're still not sure what to make of it.
The chap you can see performing is known as Mike, though it was actually written by a producer known as Logan, who sent in the track voluntarily in the hope his alternative tune will help win over some undecided voters.
What's more, it even includes the ridiculous line “Poland and India, you know what's up, when Steve Pound MP rolls up.”
This election just got serious.