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Ingenious Litter Ad Campaign


You know you've matured from a thoughtless young wretch to a fully-formed adult when you start feeling uncontrollable inner rage at the sight of a teen dropping a piece of litter on the pavement.

The next stage is actually telling them to pick it up but before we get there, we can all appreciate the visual brilliance of this new campaign from Live Green Toronto, a program dedicated to an environmentally friendly lifestyle.

Each image takes two pieces of rubbish and spells out a new, more relevant word to describe the city-destroying awfulness of litterers.

So put that empty water bottle in the bin before we attempt a citizen's arrest, alright?

[via Laughing Squid]



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