As a rule, we'd suggest you don't mess with anything prefaced by the word 'iconic'. That was until we saw the handiwork of Mads Madsen.
The Denmark-based photo geniuis, takes iconic black and white images from history and transforms them into colour images.
By performing some magic on photoshop he manages to show us how the photos of Einstein, Lincoln and Churchill, among others, would have looked if they'd been shot in colour.
He even manages to give a tutorial on how to do it too, which you can watch below. Prepare to be amazed.
More of his work is this way.