What’s this? Oh nothing much. Just a man on a snowboard hurtling above the clouds thousands of feet in the air.
Oh wait, you’re right - that’s stupendous.
And before you go assuming he’s fallen off a huge mountain and is seconds away from becoming a bloody splatter on the ground, let us point out that he’s safely harnessed to a helicopter. Because thankfully neither stuntman Adrian 'Wildman' Cenni nor the pilot were injured in this advert.
And if you’re wondering just what sort of brand would sell its wares by sending a man 6,000ft in the sky with nothing more than a snowboard and a can-do attitude, we’ll tell you: Happy Socks.
Which defeats the purpose really - as this footage pretty much knocks them off.