The origins of the world’s biggest logos are interesting to say the least.
For instance, did you know Pepsi tried to copycat the red cursive of Coca Cola in the 1890s, wisely admitting defeat and settling on something more individualistic? Or how about Nike’s famous swoosh, sketched by a design student in 1971, originally costing $35 dollars?
Not that there isn’t a science to this trial-and-error approach. Most major company logos play on a host of subliminal tricks, using even colour to subliminally sell their brand to audiences across the globe.
Handily, the clever bods at Financesonline.com have designed a fetching infographic to lay bare this science, as well as the unlikely roots of some of the biggest icons that litter our lives today.
So put that giant Starbucks cup down and pore over these superb facts...