Jump to Main ContentJump to Primary Navigation
Top

Cool Designer Grocery Photo Series

eggs1.png

Brand is king everywhere these days, but you tend not to see too much luxury happening in the more prosaic elements of shopping: your basic weekly grocery shop, for example.

But Israel-based designer Peddy Mergui has created this incredible series of photographs imaging how high-end lucury fashion brands would approach the packaging for milk, fruit, eggs, pasta and many other basic foodstuffs.

The series, entitled Wheat Is Wheat Is Wheat is designed to engage the viewer, "by infusing the packaging of our most basic commodities with values of prestige and luxury.... [it] explores the dynamic and often blurred ethical boundaries of design within consumer culture...[it] is meant to highlight the challenges a designer faces when tasked with promoting economic interests while remaining true to his or her own moral compass."

We just think that it's a clever idea, done in an extremely stylish manner. See for yourselves below.

(Images: Peddy Mergui)

[via Visual News]

Branded Groceries

Infant Formula By Chanel

Branded Groceries

Yoghurt by Tiffany & Co

Branded Groceries

Salami by Louis Vuitton

Branded Groceries

Rice by HSBC

Branded Groceries

Pickles by Gucci

Branded Groceries

Petit Buerre by Dolce & Gabbana

Branded Groceries

Pasta by Ferarri

Branded Groceries

Olive Oil by United Colors of Benetton

Branded Groceries

Ramen Noodles by Burberry

Branded Groceries

iMilk by Apple

Branded Groceries

Fruit by Nike

Branded Groceries

Flour by Prada

Branded Groceries

Eggs by Versace

Branded Groceries

Coffee by Cartier

Branded Groceries

Butter by Bvlgari

Branded Groceries

Salt & Pepper by Hermès

Related

Santa3.jpg

Santa Gets Designer Makeover

dog3.jpg

Nike's Astronaut-Inspired Slip On

bag3.jpg

Nanamica's Brilliant Bag Collection

chocchipwaterhero2.jpg

The 15 Most Insane Food Creations Of 2014

beerpipeline.jpg

Bruges to Build Underground Beer Pipeline

leather.jpg

The 15 Coolest Gym Bags For Under £100

Comments

More

Donald Trump's mate "Jim" says we can't go to Paris anymore

Sounds like a reliable source

by Alex Finnis
24 Feb 2017

Bradley Lowery is going to be England mascot

Fantastic news for the young Sunderland fan

by Matt Tate
24 Feb 2017

Straight men are officially the worst people in the world at sex

But don't worry, apparently there's a way to fix it

by Alex Finnis
24 Feb 2017

A trampoline park with laser tag and a mega slide is coming to London

For those who want to OD on activities

by Emily Badiozzaman
24 Feb 2017

Walking Dead actor Jeffrey Dean Morgan has his say on Primark t-shirt

Shirt happens

by Emily Badiozzaman
24 Feb 2017

This good rescue doggo was reunited with his good doggo siblings

More of this please, 2017

by Alex Finnis
24 Feb 2017

Waitrose is selling Easter trees and people want to burn them

"Taking the piss now"

by Emily Badiozzaman
24 Feb 2017

Doris, and why we name storms

They all have names, and we decided on them

by Matt Tate
23 Feb 2017

A Swedish politician reckons we should all be paid to fuck during work

Ooooooh, afternoon delight

by Alex Finnis
23 Feb 2017

Teens that drink and smoke weed are smarter, says study

Less Bill and Ted, more McLovin

by Emily Badiozzaman
23 Feb 2017