Jump to Main ContentJump to Primary Navigation
Top

Cool Designer Grocery Photo Series

eggs1.png

Brand is king everywhere these days, but you tend not to see too much luxury happening in the more prosaic elements of shopping: your basic weekly grocery shop, for example.

But Israel-based designer Peddy Mergui has created this incredible series of photographs imaging how high-end lucury fashion brands would approach the packaging for milk, fruit, eggs, pasta and many other basic foodstuffs.

The series, entitled Wheat Is Wheat Is Wheat is designed to engage the viewer, "by infusing the packaging of our most basic commodities with values of prestige and luxury.... [it] explores the dynamic and often blurred ethical boundaries of design within consumer culture...[it] is meant to highlight the challenges a designer faces when tasked with promoting economic interests while remaining true to his or her own moral compass."

We just think that it's a clever idea, done in an extremely stylish manner. See for yourselves below.

(Images: Peddy Mergui)

[via Visual News]

Branded Groceries

Infant Formula By Chanel

Branded Groceries

Yoghurt by Tiffany & Co

Branded Groceries

Salami by Louis Vuitton

Branded Groceries

Rice by HSBC

Branded Groceries

Pickles by Gucci

Branded Groceries

Petit Buerre by Dolce & Gabbana

Branded Groceries

Pasta by Ferarri

Branded Groceries

Olive Oil by United Colors of Benetton

Branded Groceries

Ramen Noodles by Burberry

Branded Groceries

iMilk by Apple

Branded Groceries

Fruit by Nike

Branded Groceries

Flour by Prada

Branded Groceries

Eggs by Versace

Branded Groceries

Coffee by Cartier

Branded Groceries

Butter by Bvlgari

Branded Groceries

Salt & Pepper by Hermès

Related

Santa3.jpg

Santa Gets Designer Makeover

dog3.jpg

Nike's Astronaut-Inspired Slip On

bag3.jpg

Nanamica's Brilliant Bag Collection

chocchipwaterhero2.jpg

The 15 Most Insane Food Creations Of 2014

beerpipeline.jpg

Bruges to Build Underground Beer Pipeline

leather.jpg

The 15 Coolest Gym Bags For Under £100

Comments

More

Manchester, the world's greatest music city, will not stop playing

It will not be silenced

by Dave Fawbert
23 May 2017

The people of Manchester are coming together to help victims

They're showing strength in the face of huge adversity

by Alex Finnis
23 May 2017

At least 22 people killed in suicide bombing in Manchester

Children are among the dead in the worst terrorist attack to hit Britain in a decade

by Alex Finnis
23 May 2017

A psychologist has discovered why it feels like you have no free time

"I can't, I'm busy" - you, always

by Gary Ogden
22 May 2017

People are putting up 'strong and stable my arse' posters in London

They've had enough of Theresa May's relentless slogan

by Dave Fawbert
22 May 2017

Dinosaur update: A T-Rex's bite would cause your bones to 'explode'

Which sounds both amazing and incredibly painful

by Gary Ogden
22 May 2017

Amazon are probably bringing their 'no queues' supermarkets to the UK

Go in, pick up what you want, walk straight back out again

by Gary Ogden
22 May 2017

The Rock announces bid for president with Tom Hanks as running mate

Well it gets our vote

by Dave Fawbert
22 May 2017

Bentley have FINALLY made a car specifically for falcons

How have we lasted so long without it?

by Gary Ogden
19 May 2017

Danny DeVito makes a critical intervention in the UK general election

It looked like it was all over, until this one crucial tweet...

by Tom Mendelsohn
19 May 2017