Jump to Main ContentJump to Primary Navigation
Top

Captivating Honda Civic Type R Advert

civic.jpg

Advertising is a dark art. Convincing people to spend cash on something they didn't know they wanted, assuring them they want it more than anything else in the world, it's a strange mix of rhetoric and slight of hand. The team behind the latest Honda Civic ad have got it down to a fine art.

Titled The Other Side, the ad plays out as an interactive video attempting to highlight the different driving experiences offered by the two models of the Japanese manufacturer's iconic hatchback: the standard Civic and the Civic Type R. 

The "standard" version of the trailer depicts a father collecting his children from school, driving them through an urban landscape to a party. So far, so normal. However, an instruction issued early on in the video informers viewers to press R at any moment during the video, flipping the story to that of the same man acting as a getaway driver for a robbery, seated in the Type R. The camera angles and shot durations are exactly the same, but the contexts entirely contrasting.

It's an involving experience, incredibly different to the usual clickbait of internet advertising and the humdrum of television time-wasters. The only possible flaw? Why would anyone by the normal Civic over the Type R?

For a taste of the ad, see the video below - you're going to have to follow this link to see the interactive video, as we can't embed it. Enjoy. 

Related

Slow-Mo.jpg

The Slow-Mo Guys' Most Insane Videos

hero2.jpg

Incredible Hand-drawn Hoverboard Timelapse

IKEAshining2.jpg

IKEA Advert Remakes The Shining

thorne-travel.jpg

The Best Worst Travel Advert Ever

gopro2.jpg

GoPro's stunning 4K ad

football2.jpg

Brutal Gladiator Football Canon ad

Comments

More

Charlton Athletic unveil touching tribute to PC Keith Palmer

Police officer killed in London attack was a keen football fan

by Dave Fawbert
23 Mar 2017

This retired racehorse has absolutely zero chill

"Woah Shamrock"

by Matt Tate
22 Mar 2017

This Monopoly board show how much it actually costs to live in London

Oh well, renting forever

by Gary Ogden
22 Mar 2017

You can get your cat high now

Thanks science

by Emily Reynolds
22 Mar 2017

Everyone is mad about Mary Berry's pie

No soggy bottoms here

by Emily Reynolds
22 Mar 2017

Spare a thought for the Cadbury social media manager

Guess what? The internet is wrong again

by Emily Reynolds
22 Mar 2017

This fossil has been named after David Attenborough

As birthday presents go, that's a pretty good one

by Emily Reynolds
22 Mar 2017

Stephen Hawking is going into space

Astro-Hawk takes flight

by Gary Ogden
21 Mar 2017

The average date costs £129, apparently

Where are these people going?

by Emily Reynolds
20 Mar 2017

Your dog is probably lying to you

Sorry, but you can't trust your pet anymore

by Emily Reynolds
20 Mar 2017