Say what you will about the taste of Bud Light, they know how to commission a darn fine advert.
Budweiser has just released its annual 'event' ad for this year's Super Bowl XLIX. To promote the "old school fun" that goes hand in hand with "stepping outside" with a bottle of its underwhelming, light beer, the American drinks label constructed a life-sized Pac-Man maze.
What it's got to do with stepping outside is beyond us, but the giant retro maze - complete with people dressed as ghosts - looks like great fun.The player must run around the maze in a similar manner to the titular character, the pellets switched for lights in the maze floor.
The prize for finishing? Your name lit up in lights on a giant high score board? Your own giant ghost costume? No, just another Bud Light.