It started off so innocently. Walking, talking opinion-divider Piers Morgan simply asked his followers to tweet him entertaining and interesting questions for his column in the Mail on Sunday.
"A perfectly reasonable, fool proof plan," said absolutely nobody that had ever been on the Internet.
The results, as you can imagine, range from the funny, the tragic and the downright abusive.
Now, obviously we would never really encourage the public humiliation of anybody but, the #AskPiers has definitely just become our new favourite thing...
Could you remind me of my voicemail PIN? #AskPiers— Shoni Robertson-Finn (@Finduspancake) July 7, 2015
#AskPiers Do you ever think you're looking in a butcher's window at a cured ham, then realise it's a mirror?— Ughhh (@FrogsWonk) July 7, 2015
What's your favourite pier? #askpiers— Chris Adams (@ChrisA) July 7, 2015
#AskPiers Do people SAY they can't give you their number for fear of being hacked, but is it really because you probably once punched a fox?— The Demon Gin (@thedemongin) July 7, 2015
#AskPiers If someone said you could get a free car but 7 poor people had to die. What colour would you pick?— Jemmo (@J3MMO) July 7, 2015
If you marry Morgan Freeman, will you insist that he takes your surname? #AskPiers— The Dolphin (@The_Dolphin_Pub) July 7, 2015
You're walking through a desert when you see a tortoise. You flip it over on its back in the sun. You're not helping. Why is that? #AskPiers— Ian Rennie (@theangelremiel) July 7, 2015