Jump to Main ContentJump to Primary Navigation
Top

Apple claims world's top brand

apple-hero.jpg
brands-hero-2.jpg

Ever since Interbrand, the self-proclaimed authority on the power of brands, began its annual survey of brand values in 2000, Coca-Cola has led the way in the biggest popularity contest of the internet - until now.

Despite new CEO Tim Cook still settling in and some sour noises over the latest iPhone model, Apple are now top of the pile with a brand valuation of $93.8 million, climbing from 2012's second place. Google have continued their year-on-year rise, and now sit in second with a perceived brand value of $93.3 billion, leaving the uncrowned Coca-Cola in third with a valuation of $79.2 billion.

As consumers and businesses lap up new tech products with alarming speed, the likes of Apple, Microsoft (5th, $59.5) and Samsung (8th, $39.6) have managed to perform in the increasingly cut throat tech market, while Intel (8th, $37.2) and HP (15th, $25.8) have both seen their brand values decrease, by 5 per cent and 1 per cent respectively.

"Every so often, a company changes our lives—not just with its products, but with its ethos," said Jez Frampton, Interbrand’s Global Chief Executive Officer. "This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Apple now ranks #1." As to whether that's changing our lives for the better is up to internet fanboys to discuss.

Meanwhile, Facebook was named the top rising brand, adding 43 per cent to its overall value and rising to 52nd place over all. They are the only social media brand in the top 100, and will soon own our souls. Probably.

Interbrand assesses the value of a company by taking into account a combination of the company's role in influencing consumer choices, financial performance, and the company's ability to charge premium prices or secure earnings. You can read the full report here.

(Via: CNet)

Related

Big-brands-hero.jpg

The Corporate States of America map

hipsterhero.png

If hipsters re-designed brands

iphoneHERO.jpg

What Are The World's Most Valuable Brands?

Comments

More

London Marathon hero has had his entry fee next year covered

Yeah, they can probably call it even now

by Matt Tate
26 Apr 2017

Inside the dark art of (actually decent) sports headline puns

An enduring British pastime - but why?

by Tom Usher
26 Apr 2017

Oh great, now Paul Nuttall's comparing himself to Gandhi

Mate, that's not how it works

by Tom Victor
26 Apr 2017

Jeremy Corbyn would be Prime Minister if only under-40s could vote

But they're 20 points behind overall

by Gary Ogden
26 Apr 2017

Wild boars have joined the war against ISIS

A herd of stampeding pigs reportedly kills three Islamic State militants

by Tom Mendelsohn
26 Apr 2017

United Airlines have now killed a giant rabbit

Could it get any worse?

by Dave Fawbert
26 Apr 2017

Watch S-Town's Tyler Goodson give his first TV interview

“Sometimes I regret ever speaking into that microphone"

by Matt Tate
25 Apr 2017

Wait, is Donald Trump about to start a war over milk?

Armed conflict has been started over less. Maybe

by Tom Victor
25 Apr 2017

This guy in a gorilla suit still hasn’t finished his London Marathon ‘

Just because something hasn't been done doesn't mean you have to do it

by Tom Victor
25 Apr 2017

Woolworths could be coming back to the high street

The perfect accompaniment to Brexit Britain

by Tom Mendelsohn
25 Apr 2017