Jump to Main ContentJump to Primary Navigation
Top

Apple claims world's top brand

apple-hero.jpg
brands-hero-2.jpg

Ever since Interbrand, the self-proclaimed authority on the power of brands, began its annual survey of brand values in 2000, Coca-Cola has led the way in the biggest popularity contest of the internet - until now.

Despite new CEO Tim Cook still settling in and some sour noises over the latest iPhone model, Apple are now top of the pile with a brand valuation of $93.8 million, climbing from 2012's second place. Google have continued their year-on-year rise, and now sit in second with a perceived brand value of $93.3 billion, leaving the uncrowned Coca-Cola in third with a valuation of $79.2 billion.

As consumers and businesses lap up new tech products with alarming speed, the likes of Apple, Microsoft (5th, $59.5) and Samsung (8th, $39.6) have managed to perform in the increasingly cut throat tech market, while Intel (8th, $37.2) and HP (15th, $25.8) have both seen their brand values decrease, by 5 per cent and 1 per cent respectively.

"Every so often, a company changes our lives—not just with its products, but with its ethos," said Jez Frampton, Interbrand’s Global Chief Executive Officer. "This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Apple now ranks #1." As to whether that's changing our lives for the better is up to internet fanboys to discuss.

Meanwhile, Facebook was named the top rising brand, adding 43 per cent to its overall value and rising to 52nd place over all. They are the only social media brand in the top 100, and will soon own our souls. Probably.

Interbrand assesses the value of a company by taking into account a combination of the company's role in influencing consumer choices, financial performance, and the company's ability to charge premium prices or secure earnings. You can read the full report here.

(Via: CNet)

Related

Big-brands-hero.jpg

The Corporate States of America map

hipsterhero.png

If hipsters re-designed brands

iphoneHERO.jpg

What Are The World's Most Valuable Brands?

More

Sir Bruce Forsyth has died aged 89

The legendary presenter has died aged 89

by Gary Ogden
18 Aug 2017

The biggest stereotype about men and sex is actually a load of rubbish

We've been wrong this whole time

by Gary Ogden
18 Aug 2017

Discover the words that became cool in the year you were born

Were you born in the year of booty calls or cybersex?

by Emily Reynolds
18 Aug 2017

This German town came up with a genius way of humiliating neo-Nazis

Is this the best possible way to deal with them?

by Alex Finnis
18 Aug 2017

Donald Trump’s lawyer: possibly not racist, definitely not intelligent

Oldest trick in the book

by Tom Victor
17 Aug 2017

The 10 worst cities in the world to live in 2017

To put your first-world problems into perspective

17 Aug 2017

We have some very, very good news about cheese

Cheese lovers, it's our time to shine

by Emily Reynolds
17 Aug 2017

Jurors refuse to work on Martin Shkreli's trial for the best reasons

He is *not* a popular man

by Emily Reynolds
17 Aug 2017

Apparently millennials hate boobs now - but what do we like instead?

These god damn millennials, eh

by Gary Ogden
17 Aug 2017

All the times Donald Trump has failed to condemn far-right extremists

This has gone on for some time

by Tom Victor
16 Aug 2017