Jump to Main ContentJump to Primary Navigation
Top

Apple ad shot entirely on iPhone

apple.jpg

Three decades since the bold ideals of Steve Jobs were first touted in a blockbuster commercial by Ridley Scott, it’s fitting that Jake Scott (spawn of the British director) should be the one to direct the ad which marks the brand’s 30th anniversary.

Pluckily, to show how far the products have come, along with one-upping his old man, Scott Jr has filmed the entire commercial from footage taken on smartphone cameras - a fact you might not realise until told at the end of the ad.

That’s because none of the usual Apple tricks are missed: wispy violin, stirring shots of natural beauty alongside those of classrooms as it focuses on the people who harness Apple’s technology for the better, such as explorers, teachers and bionic dads alike.

And if the quality of the phone footage wasn’t remarkable enough, the whole of the continent-spanning antics were shot in just a single day. Yes, one day, doubtlessly making those jittery videos on your own phone look even more embarrassing in hindsight.

Related

arnie.jpg

Best ads of Super Bowl 2014

apple-hero.jpg

Apple claims world's top brand

original.jpg

The Watch That Tells You It's Time To Drink

reebok.jpg

This Week In Tech

headphones.jpg

The world's strangest headphones

main.jpg

Incredible vintage NASA photos

Comments

More

Brian Cox says the Large Hadron Collider has proved ghosts don't exist

So you can all stop being spooked

by Dave Fawbert
27 Feb 2017

'Game of Thrones' star and 'UK's tallest man' dies aged 36

RIP, Mag the Mighty

by Emily Badiozzaman
27 Feb 2017

Jackie Chan brought two teddy bears as his dates to the Oscars

They were a bit stuffy

by Emily Badiozzaman
27 Feb 2017

Jimmy Kimmel jokes about Mahershala Ali's name, Twitter calls racism

#OscarsStillQuiteWhite

by Emily Badiozzaman
27 Feb 2017

Donald Trump's mate "Jim" says we can't go to Paris anymore

Sounds like a reliable source

by Alex Finnis
24 Feb 2017

Bradley Lowery is going to be England mascot

Fantastic news for the young Sunderland fan

by Matt Tate
24 Feb 2017

Straight men are officially the worst people in the world at sex

But don't worry, apparently there's a way to fix it

by Alex Finnis
24 Feb 2017

A trampoline park with laser tag and a mega slide is coming to London

For those who want to OD on activities

by Emily Badiozzaman
24 Feb 2017

Walking Dead actor Jeffrey Dean Morgan has his say on Primark t-shirt

Shirt happens

by Emily Badiozzaman
24 Feb 2017

This good rescue doggo was reunited with his good doggo siblings

More of this please, 2017

by Alex Finnis
24 Feb 2017