Jump to Main ContentJump to Primary Navigation
Top

A Genealogy of Nike trainers

nike1.jpg
nike2.jpg
nike3.jpg

In 1964 Portland, USA, Phil Knight and Bill Bowerman established Blue Ribbon Sports; a small footwear supplier that stripped Tiger shoes down to create improved running shoes. Fast forward to 1971 and after some success the partners decided a rebrand was in order. A new name and accompanying 'Swoosh' logo were settled on. Some 200 shoes and 43 years on, Knight and Bowerman's business is one of the biggest brands on the planet.

From remodelled Onitsuka Tigers to woven layers, football to basketball, Nike has come a long way in a little over four decades - a path of innovation highlighted wonderfully by the animators at Golden Wolf.

Commissioned by Nike to create a video for its Genealogy of Innovation campaign, the following short recaps every major change, improvement and alteration the brand has undergone in seven major eras.

Prepare for a walk/run/sprint down memory lane.

(Images: Vimeo)

Related

tiger1.jpg

Onitsuka Tiger's World Cup Range

puma1.jpg

Golden Puma Avanti Trainers

adidas3.jpg

London Print Adidas Originals

mudtrainers1.jpg

Adidas Pre-Muddied Trainers

nikeslides2.jpg

Nike Liquid Metal Slides

crawfishhero1.jpg

Nike Crawfish Trainers

Comments

More

Donald Trump's mate "Jim" says we can't go to Paris anymore

Sounds like a reliable source

by Alex Finnis
24 Feb 2017

Bradley Lowery is going to be England mascot

Fantastic news for the young Sunderland fan

by Matt Tate
24 Feb 2017

Straight men are officially the worst people in the world at sex

But don't worry, apparently there's a way to fix it

by Alex Finnis
24 Feb 2017

A trampoline park with laser tag and a mega slide is coming to London

For those who want to OD on activities

by Emily Badiozzaman
24 Feb 2017

Walking Dead actor Jeffrey Dean Morgan has his say on Primark t-shirt

Shirt happens

by Emily Badiozzaman
24 Feb 2017

This good rescue doggo was reunited with his good doggo siblings

More of this please, 2017

by Alex Finnis
24 Feb 2017

Waitrose is selling Easter trees and people want to burn them

"Taking the piss now"

by Emily Badiozzaman
24 Feb 2017

Doris, and why we name storms

They all have names, and we decided on them

by Matt Tate
23 Feb 2017

A Swedish politician reckons we should all be paid to fuck during work

Ooooooh, afternoon delight

by Alex Finnis
23 Feb 2017

Teens that drink and smoke weed are smarter, says study

Less Bill and Ted, more McLovin

by Emily Badiozzaman
23 Feb 2017