You might remember a few months or so ago when Protein World took the controversial steps of promoting bikini bodies with their range of weight loss supplements and everybody was outraged.
The complaints quite rightly spanned an all manner of grumbles from how ludicrously irresponsible it was in its blatant use of body shaming, to how much it objectified women.
The Advertising Standards Authority (ASA) received almost 400 complaints, while there was also a huge protest in London’s Hyde Park and an online petition that brought 70,000 signatures calling for it to be banned.
It’s safe to say that people were pretty bloody offended. Which makes it incredibly odd that the ASA, having looked at the ad (and widespread outrage) concluded: “The headline and image were unlikely to cause serious or widespread offence.”
Seriously? Does nobody at the ASA have a Twitter account? Or eyes and ears?
Anyhow, with that in mind, here are five ads that did offend the ASA.