Jump to Main ContentJump to Primary Navigation

5 Ads That The ASA Found More Offensive Than Those Beach Body Ready Banners

You might remember a few months or so ago when Protein World took the controversial steps of promoting bikini bodies with their range of weight loss supplements and everybody was outraged.

The complaints quite rightly spanned an all manner of grumbles from how ludicrously irresponsible it was in its blatant use of body shaming, to how much it objectified women.

The Advertising Standards Authority (ASA) received almost 400 complaints, while there was also a huge protest in London’s Hyde Park and an online petition that brought 70,000 signatures calling for it to be banned.

It’s safe to say that people were pretty bloody offended. Which makes it incredibly odd that the ASA, having looked at the ad (and widespread outrage) concluded: “The headline and image were unlikely to cause serious or widespread offence.”

Seriously? Does nobody at the ASA have a Twitter account? Or eyes and ears?

Anyhow, with that in mind, here are five ads that did offend the ASA.



Netflix is to start experimenting with ads


Refreshingly Frank VW Car Adverts


20 years of Getty Images shows how celebs have aged


The new McDonald's Hamburglar will creep you out


Obama responds to a heckler with the best response ever


What Makes More Money For The UK - Glasto or The Royal Family?



The new bike lock that will literally makes thieves sick

The SkunkLock sprays a vomit-inducing chemical when cut

by Tom Fordy
21 Oct 2016

Watch Donald Trump meet Saint & Greavsie to do the Rumbelows Cup draw

Did this really happen?

21 Oct 2016

Baby Jesus statue in Canada criticised after 'shocking' restoration

A holy cock up

by Tom Fordy
21 Oct 2016

This man tried to shoplift a venetian blind stuffed down his trousers

Fair play

20 Oct 2016

Great men tells us about the greatest beer they ever had

Irvine Welsh, Idris Elba, Frank Turner, Ken Loach & more

20 Oct 2016

This letter from George Bush to Bill Clinton shows Trump what class is

From one President to another

by Dave Fawbert
20 Oct 2016

Charlie Brooker on nostalgia, social media and Black Mirror

The Black Mirror creator has his say on the filmmaker's criticism of modern TV

20 Oct 2016

An ode to Kumbuka, the gorilla who escaped and downed 5l of squash

Let's take a moment to savour ZSL London's great primate escape, the hero we all want to be

by Tristan Cross
20 Oct 2016

30 times Gary Lineker said what we were all thinking

Unafraid to speak his mind - and usually right

by Dave Fawbert
20 Oct 2016

Stephen Hawking thinks A.I. could be worst thing to happen to humanity

Run for the hills, the machines are about to take over

by Tom Fordy
20 Oct 2016