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49 new rules of cool

This week's magazine is all about being cool. Not the sort of cool that means slamming jukeboxes and wearing leather jackets (Fonzie, take note), but the kind that epitomises the modern man.

Here, we've devised the new rules of masculine cool, 49 of them to be exact, taking inspiration from the coolest man of the moment, Ryan Gosling (read our interview here).

(Images: AllStar, Corbis, Rex Features, PA, WENN, Cameron Mcnee)

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