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L’Oréal rolls away wrinkles

As any fresh-faced ShortList reader knows, getting older means anti-ageing products become an increasingly essential component of a man’s bathroom cabinet. While we may respect his ability with a guitar and apparent immortality, not many of us dream of busting the ‘crumpled holdall’ look of Keith Richards. Or, heaven forbid, Ronnie Wood.

Whether you’re burning the candle at both ends, or simply using one to light your way to bed at 10pm, L’Oréal Men Expert’s new Vita Lift 5 can help your skin look its best.

Specifically designed to help you battle Old Father Time and preserve your boyish good looks for as long as possible, the products centre on the use of Pro-Retinol in an effort to smooth wrinkles, firm your skin and reduce give-away dark circles and bags.

Other ingredients include ginseng, with its anti-oxidant, rejuvenating and toning properties, and allantoin, which reduces redness and soothes irritation while hydrating the skin. The Vita Lift 5 range comprises Complete Anti-Ageing Moisturiser (£12.99) and Complete Anti-Ageing Eye Roll-On (£10.99); the two products, together, providing you with your very own pocket-sized fountain of youth.

Loreal-paris.co.uk

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