There was once a time where if you were looking to do a posh Friday big shop you’d rock up to the swish gates of Marks and Sparks. Pimping out your trolley with an array of impossibly thin crisps, bizarre ‘sparkling’ drinks and Percy Pigs.
In recent years other shops have slipped into the lead in a heated, hummus-filled war of the classes. The new favourite, Waitrose, pulling itself to the fore with delicate gloved hands on a velvet rope to become the shop of choice for your unnecessary extravagant bits.
The reason for their success? Because they take being middle class totally god damn serious.
Allow us to present to you Exhibit A: