Jump to Main ContentJump to Primary Navigation
Top

Young people don't eat cereal anymore and the reason is pretty depressing

1.jpg

They’rrrrrre (not so) great.

According to a study for The New York Times, millennials are skipping cereal at breakfast.

Too much fructose syrup? Can’t download the flavours onto their young hip tongue apps? No, it’s the simple reason that it’s far too much effort for them.

Of those in the millennial age group surveyed by Mintel, nearly 40 per cent of people claimed cereal was an "inconvenient breakfast choice because they had to clean up after eating it", preferring instead to buy locally made granola, protein bars and hot cereals like congee and oatmeal on the go.

While we’re in no doubt over the hardship of attempting to prize day-old bran flakes from a used bowl with a spoon-cum-crowbar, could disposing of a cereal and bowl in the very same morning really be enough hindrance for avoiding these sugary snacks entirely?

Whatever the answer, cereal’s current unpopularity with millennials has already had a negative impact on the market of these sugary snacks, with the New York Times also reporting cereal sales have fallen from $13.9bn in 2000 to about $10bn last year, with industry analysts only expecting the slump to get worse.

In response to this predicament, the makers are already attempting to drastically alter packet designs - which have become known as comfort brands for the baby boomers who grew up on them – in order to promote itself as an all-day snack, as opposed to just breakfast.

Not that it’ll be easy winning over this decidedly picky bunch. “Millennials”, the report adds, “are snackers, and not easily fooled by packaging or advertising, but they are as nostalgia-driven as any group of cereal eaters.”

Failing that they could just promote the joys of drinking the milk straight from the bowl.

Related

daily-life-darth-vadar-11.jpg

Photos depict daily life of Darth Vader and it's not what you expected

ronald-mcdonald1.jpg

McDonalds is introducing a new breakfast item and we want it now

moshpit.jpg

The 15 most important unwritten rules of life

Comments

More

People who buy organic food could be killing the environment

And it's not any healthier for you either

by Tom Fordy
02 Dec 2016

Here’s what happens to your body a whole day after drinking Red Bull

Red Bull gives you...

by Emily Badiozzaman
23 Nov 2016

The McDonald's Big Mac recipe is about to get a new ingredient

Things will get hot 'n' spicy for the classic burger

by Tom Fordy
16 Nov 2016

The 20 coolest restaurants in Manchester

15 Nov 2016

The most epic and odd McDonald’s meals you can eat around the world

Grab your passport, you've got a new world tour to plan

by David Cornish
14 Nov 2016

The secret of McDonald’s Coke has been revealed

Yes, you weren't wrong - McDonald's really does have the sweetest Coke of all

11 Nov 2016

The Pret Christmas sandwiches are here

And even the vegans get to join in

by David Cornish
08 Nov 2016

Best warm and boozy drinks for winter

Put some fire in your belly

by David Cornish
04 Nov 2016

Best pub in the UK on how to takeover a pub without gentrifying

by Sam Diss
02 Nov 2016

This East London local has just been named Michelin Pub of the Year

by Tom Fordy
31 Oct 2016