It's a familiar quandary: coffee in one hand, biscuit in the other, your movements are restricted to the basic action of raising one or other to your gob until you've finished. Heaven forbid someone throw you a frisbee or demand you to join in a game of Cat's Cradle.
We can't imagine a hastily dropped mocca was the reason KFC decided to introduce a consumable coffee cup, but it's a handy move all the same.
Set to be handed out at its UK branches later this year, the Scoff-ee Cup (they came up with the name first, didn't they?) is the result of a partnership with food scientists The Robin Collective. The predominantly biscuit construction is enveloped in sugar paper, with a layer of white chocolate lining the inside of the cup.
"Not only do the edible cups taste amazing, but they smell delicious too," The Robin Collective founder Brandy Wright told the Telegraph. "We've infused different cups with a variety of ambient aromas including coconut sun cream, freshly cut grass and wild flowers. These scents were used in our recipes as they have a natural ability to evoke the positive memories we associate with warm weather, sunshine and summer holidays."
Two inevitable risks spring to mind: foremost, remembering to eat the cup only after you've finished all the coffee, for fear of cracks emerging when you take a small nibble - and the danger of the whole cup going soggy should you fail to finish it quickly enough.
Now, who's up for making a pizza box out of pizza?