Jump to Main ContentJump to Primary Navigation
Top

Brixton McDonald’s just tried to be cool and failed

1.jpg

Okay, gentrification in South London has officially got out of hand.

Now even McDonald’s has got in on the act, faux graffiti-tagging its Brixton branch in a tragic bid to appear young and hip.

Pretty much a Fortune 500 company’s equivalent of a midlife crisis (someone might want to check old Ronald isn’t sporting a leather jacket and pacing up and down forecourts looking for a red sports car), what makes this refurbishment extra McTasteless is that it has taken place in a socially deprived borough where many businesses are plagued by the threat of real vandalism. 

And though we're sure the marketing people may say it was intended to celebrate the rich cultural feel of an urbanised area, we suspect the skatepark-cum-squatter’s flat appeal might actually have the opposite effect.

But don't take our word for it. Twitter was awash with people mocking the new look, including esteemed food critic Jay Rayner, who called it "a truly offensive idea".

What’s more, if you pay close attention to the choice of lettering seen on a photo Rayner posted (above), you may find yourself suspecting the people doodling may have been of the same opinion as the journalist. BS indeed.

They can’t even blame the Hamburgler for this one.

Image: Twitter/@Ledilly)

Related

102391606-bigmac_2662751a.jpg

McDonald's Big Mac sauce bottles sold out, but you can get one here

rexfeatures_568651c.jpg

The secret (awesome) menu McDonald's doesn't want you to know about

1.png

McDonald’s is launching chocolate covered fries

Comments

More

McDonald's delivery is officially here - and yes it includes breakfast

Your hangovers just got that little bit easier

by Tom Victor
22 Jun 2017

Are cold drinks or hot drinks actually better at cooling you down?

There are lots of myths out there, but what's the truth?

by Dave Fawbert
20 Jun 2017

Aldi is selling a ridiculous 16oz steak for under a fiver

This is the sort of news we like

by Tom Victor
15 Jun 2017

If you give "seductive names" to vegetables, people will eat them

Ooooh, those carrots are sexxxxay

by Gary Ogden
14 Jun 2017

Here's where you can exchange an actual cucumber for a gin and tonic

It's for World Cucumber Day, obviously

by Gary Ogden
13 Jun 2017

The Sunday Roast hot dog might be the new perfect food combo

Even reading the list of ingredients will leave you drooling

by Carl Anka
13 Jun 2017

Smirnoff trolls Trump over Russia connections in great new ad

Well played Smirnoff, well played

by Carl Anka
13 Jun 2017

This cone has a whole cheese board in it

Cheese lovers, rejoice

by Emily Reynolds
12 Jun 2017

Stop everything: Greggs now has a drive through service

Salford based Greggs fans will be able to roll to their breakfast rolls now

by Carl Anka
08 Jun 2017

McVitie's have launched a new range of caramel biscuits

Coffee or Banoffee? What do you fancy?

by Carl Anka
08 Jun 2017