Jump to Main ContentJump to Primary Navigation
Top

Brixton McDonald’s just tried to be cool and failed

1.jpg

Okay, gentrification in South London has officially got out of hand.

Now even McDonald’s has got in on the act, faux graffiti-tagging its Brixton branch in a tragic bid to appear young and hip.

Pretty much a Fortune 500 company’s equivalent of a midlife crisis (someone might want to check old Ronald isn’t sporting a leather jacket and pacing up and down forecourts looking for a red sports car), what makes this refurbishment extra McTasteless is that it has taken place in a socially deprived borough where many businesses are plagued by the threat of real vandalism. 

And though we're sure the marketing people may say it was intended to celebrate the rich cultural feel of an urbanised area, we suspect the skatepark-cum-squatter’s flat appeal might actually have the opposite effect.

But don't take our word for it. Twitter was awash with people mocking the new look, including esteemed food critic Jay Rayner, who called it "a truly offensive idea".

What’s more, if you pay close attention to the choice of lettering seen on a photo Rayner posted (above), you may find yourself suspecting the people doodling may have been of the same opinion as the journalist. BS indeed.

They can’t even blame the Hamburgler for this one.

Image: Twitter/@Ledilly)

Related

102391606-bigmac_2662751a.jpg

McDonald's Big Mac sauce bottles sold out, but you can get one here

rexfeatures_568651c.jpg

The secret (awesome) menu McDonald's doesn't want you to know about

1.png

McDonald’s is launching chocolate covered fries

Comments

More

This is how you get free stuff at Subway

Stay away from the meatballs, lads

by Emily Reynolds
20 Apr 2017

Investigation: Are "Hula Hoops" exactly the same product as Aldi Hoops

Vitally important info within

by Gary Ogden
19 Apr 2017

The Tab Clear of coffee has arrived and it won't stain your teeth

It's like water, but not

by Gary Ogden
18 Apr 2017

We went to Rick Astley's beer launch and he was delightful

Never gonna give you hop (does that work?)

by Ryan Young
13 Apr 2017

Eight-year-old boy drives four-year-old sister to McDonald's

Enterprising American child learned to drive from YouTube videos, and just really fancied a cheeseburger

by Tom Mendelsohn
13 Apr 2017

Experts say butter should be kept in the fridge and it's bullshit

"Refrigerated butter literally destroys lives, relationships and pieces of cold, untoasted bread"

by Emily Reynolds
13 Apr 2017

This is how you make the perfect plate of chips

The most important thing you will read today

by Emily Reynolds
13 Apr 2017

Oh ma goodness: there is a cheese bus coming to London

All aboard!

by Gary Ogden
12 Apr 2017

You should be eating your roast beef with chocolate, apparently

According to Cambridge University researchers, anyway

by Emily Reynolds
11 Apr 2017

Scientist finds that tea tastes better when you microwave it

Is this even more traitorous than milk first?

by Ryan Young
11 Apr 2017