You're going to want to hide your wallet for the following article. Something expensive might happen by the time you finish it.
While viewing figures and cosplay dominance at Comicon certainly provide insight into the scale of the phenomena that is Game of Thrones, it's not until you turn to the show's growing merchandise catalogue that you realise things are getting out of hand (sorry Jaime).
From language guides to replica weapons, you'll be amazed at what the average fan can pick up these days. And no, they definitely aren't toys. Pedant.