Jump to Main ContentJump to Primary Navigation
Top

Netflix is to start experimenting with ads

1.jpg

Orange Is the New Blackberry. Marco Mint Polo. It’s Always Sunny Delight In Philadelphia.

With news that Netflix are about to start testing pre and pro-roll ads, you too might start imagining a world in which we’re forced to watch commercials before our favourite shows. 

But don’t worry just yet. Targeted to a select group of online streaming users, the forthcoming ads will only be advertising Netflix-only content as opposed to anything by third-parties: “We are not planning to test or implement third-party advertising on the Netflix service," the company announced in a statement.

It continued: "For some time, we've teased Netflix originals with short trailers after a member finishes watching a show. Some members in a limited test now are seeing teases before a show begins. We test hundreds of potential improvements to the service every year. Many never extend beyond that.”

Besides, who’s not to say these new ads won’t have the immersive nature of recent credits teasers we’ve seen in shows such as Better Call Saul? As episodes of the show were slowly dripped out at a rate of once a week, the impatience of viewers was ever so slightly appeased by lead actor Bob Odenkirk himself, wandering around in front of the small box telling viewers they’d only have another week to wait.

Could we have more big name actors dressed like their characters asking us to watch their shows? 

We certainly wouldn’t argue with Francis Underwood.

[Via BBC]

Related

4.jpg

The best new titles to Netflix this June

May.jpg

Why 'Top Gear' moving to ITV isn't as simple as you think

2.jpg

Why Daredevil should really be called Batman

chef.jpg

Mouthwatering Trailer For New Netflix Food Show Chef's Table

quoteshero.jpg

30 Inspirational Quotes For Entrepreneurs

chuckjimmy.jpg

The 5 Best Moments From Better Call Saul So Far

Comments

More

The 6 Best Titles New To UK Netflix This Week

24 Feb 2017

'First Dates' will pay you to go on the show as a "background date"

Want to meet Fred and the gang without all the pressure? Then this is the answer

by Alex Finnis
23 Feb 2017

Louis Theroux is coming for Donald Trump in new documentary series

We always knew he would be our hero

by Alex Finnis
23 Feb 2017

A new Amazon Fire stick with Alexa is coming to the UK

You'll never have to leave the sofa again

by Alex Finnis
21 Feb 2017

'This Is Us' praised for honest portrayal of an anxiety attack

It's really spoken to a lot of people

by Alex Finnis
20 Feb 2017

Teaser to Stephen King and J.J Abrams new show 'Castle Rock'

Things are about to get weird

by Emily Badiozzaman
20 Feb 2017

Brilliant new Simpsons couch gag takes aim at South Park

It ranks as one of the best yet

by Joe Ellison
17 Feb 2017

The trailer for Apple's Carpool Karaoke is here and it's epic

Will Smith singing R Kelly in a helicopter? Sign us up

by Emily Badiozzaman
15 Feb 2017

The world's most popular BBC character has been revealed

And the most iconic scenes were also found by BBC Worldwide

by Emily Badiozzaman
15 Feb 2017

Yes, Tom Hardy’s latest bed time story on CBeebies is brilliant

The Hollywood star made a triumphant return on Valentine's Day

by Joe Ellison
15 Feb 2017