As John Lewis attempts to single-handedly break YouTube with its latest Christmas ad, allow us to nudge you in the direction of another gem.
Curry’s PC World has now released its own festive ad campaign, part of a five-part £10m TV push - featuring the one and only Jeff Goldblum.
True to form, when the idiosyncratic actor finds himself in a number of British households at Christmas, it’s not long before he’s imparting some philosophical mumbling to save the day.
Having battled man-eating dinosaurs and once defeated an entire alien invasion of earth with an Apple PowerBook, exactly how hard can convincing people to gratefully accept dodgy gifts and not interrupt elderly family members watching telly be? Well, very.
But it's great. So much that we’re now penning a new Christmas wish list to ask for our very own household Goldblum.
Dinner parties would be a doddle.