Jump to Main ContentJump to Primary Navigation
Top

Ikea just slammed the entirety of Instagram and Facebook with its new ad

2.jpg
1.jpg

IKEA wants to change the home for the better.

Not just with painstakingly hard to assemble flatpack furniture, minimalist pottery and delicious Swedish meatballs, you understand. No, for its lavish new TV ad, Relax, the home-ware giant has something far bigger up its sleeve, raising a taboo topic too often ignored at today’s dinner table.

Forcing us to all have a good look at ourselves, it's bold and confident proof as to the power of good advertising.

We won’t spoil it for you but needless to say it doesn't paint the Instagram generation in a favourable light.

Related

simpsons.jpg

The Simpsons Ikea couch gag is flatpack brilliance

ikea.jpg

You can throw meatballs around in this IKEA VR kitchen game

2.jpg

IKEA-esque instructions teach you how to eat hard-to-eat food

Comments

More

A point-by-point breakdown of the best worst moment in TV history

So bad it's good, but also really, really bad

by Tom Victor
25 Apr 2017

Those kids from the viral BBC interview have got their own TV show

Marion & James are hitting the small screen (again)

by Gary Ogden
25 Apr 2017

The League of Gentlemen is making a TV comeback

It's been confirmed by two of the writers

by Dave Fawbert
24 Apr 2017

These are the top 25 TV comedy put-downs of all time

At least according to 2,000 truly unimaginative votes, that is

by Tom Mendelsohn
19 Apr 2017

If you loved Making A Murderer, here's your new Netflix obsession

True Crime Gang represent

by Gary Ogden
18 Apr 2017

Watch Riz Ahmed absolutely destroy James Corden off in a rap battle

One of the stars of Rogue One turns out to be pretty handy with a microphone

by Tom Mendelsohn
18 Apr 2017

Dean Gaffney is coming back to Eastenders and that is great

He's probably set to "shake things up"

by Gary Ogden
18 Apr 2017

The first trailer for 'Orange is the New Black' season five is here

Season five will be in real time, over the course of just three days

by Emily Reynolds
11 Apr 2017

Mark Gatiss confirms Game of Thrones return for season 7

"I’ve done four episodes now and there’s two more they think"

by Matt Tate
11 Apr 2017

Gordon Ramsay didn't want to be Mary Berry's 'Bake Off' sloppy seconds

Well, when you put it like that

by Emily Reynolds
11 Apr 2017