Jump to Main ContentJump to Primary Navigation
Top

Amazon denies overpaying for Clarkson, Hammond & May

clarksonhammondmay.jpg

Forget Leicester versus Spurs, or Barcelona and Real Madrid - this is the big clash of the titans in the world of television this year.

With Chris Evans' revamped Top Gear due to air in May, the old trio of Clarkson, Hammond and May will take to the screens of Amazon Prime subscribers later in the year with their has-it-still-not-got-a-bloody-name-as-yet-untitled motoring show for a winner-takes-all showdown to see who will be king of the road.

However, with all eyes focused on whether Evans will hold on to viewers, few people have stopped to consider whether the Clarkson, Hammond and May show will be a success.

Neil Hunt, a senior executive at Netflix, has been one of the only voices critical of the Amazon deal, saying in September, “We have past episodes of Top Gear, so we have a pretty good gauge of what audiences like. Our buying decisions tend to be somewhat data-driven. We have a lot of data to get the deals we want. Clearly it wasn’t worth the money to make the deal.” The streaming giant later issued an addendum to these remarks, saying “There is an audience for everything and it is not up to us to judge if Amazon has paid too much or not.”

Now Amazon has come out swinging, saying that the rumoured $160m contract was a "safe bet".

Jay Marine, Amazon's European Prime Video boss told The Guardian: "This is on the safer side of bets I’ve made. We look at everything when we consider a new show and deal. The reality is these three guys have made a great show for a long time. They have a passionate following and yeah, sometimes they are controversial. But I can tell you people are excited to see them back on air."

He continued: "Have we paid a lot of money? For sure. But these guys are worth a lot of money. It’s very rare that you find something like this where a team come along who already have a built-in worldwide audience that I would argue is unique. This was one of the most sought-after and highly competitive situations we’ve seen in terms of signing them. We looked at the data every which way and we love this deal."

The idea is, clearly, for this show to be a marquee signing which alone would encourage people to sign up for Amazon Prime - even if the trio offend a few people along the way.

"We do view it as a game-changer," he says. "It is the exact type of show with a passionate audience that people will subscribe for."

Marine explained that they have "no interest" in allowing the show to go out on a terrestrial channel at a later date, saying “There has been sub-licensing interest from others, it is a very sought-after show. But we have no interest in doing that. This is an exclusive show for Amazon Prime members.” 

He also revealed that they haven't decided on whether to go with a traditional week-by-week release, or to throw everything online at once.

“We usually binge-release. But we are open to experimenting on that. There is no doubt people have responded well to bingeing. But there is also something nice about a weekly cadence where people are all on the same episode and there is social discussion about what happened last night. Stay tuned, we haven’t made that decision.”

[via Guardian]

Related

1.jpg

James May confirms when we’re getting Amazon Prime’s Top Gear

clarkson.PNG

LEAKED: First footage of Clarkson, Hammond & May's new show

top-gear-still.PNG

Top Gear has just released a surprisingly exciting first trailer

Comments

More

James Corden makes impassioned tribute to Manchester in wake of attack

“If it was even possible, the spirit of the people of Manchester will grow even stronger this evening”

by Gary Ogden
23 May 2017

"I won": Why Face Off is Breaking Bad’s greatest episode

It's over. Stop making television. This is it

by Ralph Jones
22 May 2017

Harry Styles’ Carpool Karaoke with James Corden is an utter joy

He's joined the likes of Elton John and Adele in appearing on it alone

by Joe Ellison
19 May 2017

'Master of None' season two is a masterpiece of modern masculinity

Right now, there is no better show out there about being a man in 2017

by Dan Dalton
19 May 2017

The Simpsons writer reveals a brilliant (but brutal) deleted scene

Damn those seagulls

by Matt Tate
18 May 2017

Arrested Development is coming back to Netflix for a fifth season

Return of the Bluths

by Gary Ogden
17 May 2017

12 people who could narrate 'Planet Earth III' who aren't Attenborough

He's irreplaceable though, right?

by Gary Ogden
17 May 2017

George R. R. Martin reveals more about 'Game of Thrones' spin-offs

First of all, there are five in the works, not four

by Matt Tate
16 May 2017

George R.R. Martin's 'Nightflyers' is being made into a TV show

One series ends, another begins

by Matt Tate
12 May 2017

Why you need to get hyped for the new season of 'Twin Peaks'

This article contains mild spoilers for the show's first two seasons, which last broadcast 26 years ago, so you should have bloody watched them by now

by Tom Mendelsohn
12 May 2017