No ads are bigger than Super Bowl ads.
With some 30-second airtime spots costing approximately $5 million (or $166,666 per second) during the on-screen spectacle that last year reached 114 million viewers, you know the ads aren’t going to be the usual, run-of-the-mill snooze fest that we’ve come to expect from the breaks. Instead, the product-selling shorts have become renowned for showcasing huge celebrities like you’ve never seen them before, budgets big enough to blow your mind, and ridiculously well-executed shots that could rival an Oscar-winning blockbuster movie.
Oh, and this year, prepare for a pack of tiny dogs dressed as sausages that’ll melt your icy cold heart.
And so, ahead of this weekend's big game, here are a few of our favourites so far...