When you're thinking of ways of describing Alan Partridge, terms such as 'contemporary', 'high tech' and 'cutting edge' probably won't be top of the list.
But prepare to feel very sheepish with the launch of the new Partridge iPhone app.
I, Partridge: We Need To Talk About Alan gives us a revealing insight into Alan's writing room and allows us to listen to classic anecdotes, sample the soundtrack of his life and share his inspirational notes, written to himself.
It's the best (and only) Partridge app out there so clear some space.
If you're a true fan of light entertainment's brightest light then you can download the app here for just 69p.
(Image: Rex Features)