Jump to Main ContentJump to Primary Navigation
Top

The Full Adidas World Cup 2014 Ad

adidas.jpg
adidas2.jpg

We imagine only the most bleary-eyed of you spotted the first Adidas teaser for its 2014 World ad when it debuted early last Saturday morning before going viral.

Hinting an exclusive track by Kanye West and showcasing blockbuster footage from men who possess surnames splattered across replica shirts the world over, it got anyone who knows what a goalpost is tremendously excited about the forthcoming World Cup - and now, with the first game just hours away, the full version has arrived.

The immersive camerawork takes us into the worlds and on-pitch POVs of Bale, Messi, Ozil, Schweinsteiger, Suarez, Xavi, Van Persie, while the staggering sound work somehow merges the crowd roaring, drum beats and assertive lyrical tones of West with the comforting, cushioned cushioned sounds of glue-on-the-boot dribbling as our heroes platform their skills.

Now if Kanye West plays the opening ceremony, our day will be complete.

Related

boots1.jpg

adidas' World Cup 'battle' boots

adidas1.jpg

adidas' £250 smartball

pepsi.jpg

10 Greatest Football Ads Ever Made

owens1.jpg

adidas by Rick Owens tech runner

adidashero3.jpg

adidas Originals' retro football collection

world-cup-hot-dogs.jpg

The World Cup hot dogs

Comments

More

BT Sport is about to start showing live games of FIFA 17

Would you tune in to watch the FIFA pros?

by Alex Finnis
23 Feb 2017

Morrisons want Sutton's Wayne Shaw as an official pie-taster

This was inevitable

by Alex Finnis
21 Feb 2017

Sutton United's Wayne Shaw resigns over pie-eating betrayal of footbal

Is nothing pure?

by Sam Diss
21 Feb 2017

The original green Power Ranger wants to fight CM Punk

Would watch

21 Feb 2017

Arsenal have a tiny dressing room at Sutton away

by Alex Finnis
20 Feb 2017

Liverpool FC ban The Sun journalists from Anfield

A full Sun shun

by Gary Ogden
10 Feb 2017

Five football club badges reimagined for the corporate era

Embrace the prawn sandwiches guys, embrace them

26 Jan 2017

Usain Bolt loses Olympic Gold after teammate's doping conviction

The sprinter's 'triple treble' is no more

25 Jan 2017

How Eric Cantona's kung-fu kick changed my life

22 years to the day, one writer muses over that infamous night at Selhurst Park

by Dave Fawbert
24 Jan 2017

Senegal goalkeeper pulls the most ridiculous time-wasting trick ever

That's one way to kill a few seconds

by Dave Fawbert
24 Jan 2017