Jump to Main ContentJump to Primary Navigation
Top

The Full Adidas World Cup 2014 Ad

adidas.jpg
adidas2.jpg

We imagine only the most bleary-eyed of you spotted the first Adidas teaser for its 2014 World ad when it debuted early last Saturday morning before going viral.

Hinting an exclusive track by Kanye West and showcasing blockbuster footage from men who possess surnames splattered across replica shirts the world over, it got anyone who knows what a goalpost is tremendously excited about the forthcoming World Cup - and now, with the first game just hours away, the full version has arrived.

The immersive camerawork takes us into the worlds and on-pitch POVs of Bale, Messi, Ozil, Schweinsteiger, Suarez, Xavi, Van Persie, while the staggering sound work somehow merges the crowd roaring, drum beats and assertive lyrical tones of West with the comforting, cushioned cushioned sounds of glue-on-the-boot dribbling as our heroes platform their skills.

Now if Kanye West plays the opening ceremony, our day will be complete.

Related

boots1.jpg

adidas' World Cup 'battle' boots

adidas1.jpg

adidas' £250 smartball

pepsi.jpg

10 Greatest Football Ads Ever Made

owens1.jpg

adidas by Rick Owens tech runner

adidashero3.jpg

adidas Originals' retro football collection

world-cup-hot-dogs.jpg

The World Cup hot dogs

More

Neymar is already doing absolutely obscene things at PSG

What an outrageous goal

by Tom Victor
21 Aug 2017

Sergio Ramos just mercilessly destroyed Lionel Messi

Best in the world? Go fetch mate

by Carl Anka
17 Aug 2017

The 25 best forgotten Premier League goals of all time

Sorry, but these are all better than that Bergkamp goal

by Tom Victor
15 Aug 2017

The Premier League could make the transfer change we've all been after

Fi-na-lly

by Tom Victor
15 Aug 2017

This ref-cam video from Real Madrid's recent game is very, very cool

Shows just how impossible their job is

by Tom Victor
14 Aug 2017

Mo Farah is ditching his name for his new career as a marathon runner

Retiring from track and retiring his name

by Tom Victor
14 Aug 2017

The 50 greatest José Mourinho quotes

Not short of self-confidence

by Tom Victor
11 Aug 2017

Which new Premier League signings will flop this season?

Who'll be a hit and who will be shit?

by Sam Diss
11 Aug 2017

Brutally honest stereotypes about every Premier League team's fans

Who are ya? Who are ya? Who are ya?

by Sam Diss
10 Aug 2017

You have to watch this astonishing 15-second own goal

The other team doesn't even touch the ball

by Tom Victor
10 Aug 2017