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The Full Adidas World Cup 2014 Ad


We imagine only the most bleary-eyed of you spotted the first Adidas teaser for its 2014 World ad when it debuted early last Saturday morning before going viral.

Hinting an exclusive track by Kanye West and showcasing blockbuster footage from men who possess surnames splattered across replica shirts the world over, it got anyone who knows what a goalpost is tremendously excited about the forthcoming World Cup - and now, with the first game just hours away, the full version has arrived.

The immersive camerawork takes us into the worlds and on-pitch POVs of Bale, Messi, Ozil, Schweinsteiger, Suarez, Xavi, Van Persie, while the staggering sound work somehow merges the crowd roaring, drum beats and assertive lyrical tones of West with the comforting, cushioned cushioned sounds of glue-on-the-boot dribbling as our heroes platform their skills.

Now if Kanye West plays the opening ceremony, our day will be complete.



adidas' World Cup 'battle' boots


adidas' £250 smartball


10 Greatest Football Ads Ever Made


adidas by Rick Owens tech runner


adidas Originals' retro football collection


The World Cup hot dogs



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