Commentators walk a knife edge.
Within 90 minutes, their narration of a game has to potential to become synonymous with a moment of triumph, their tones impressed upon the memories of fans the nation over.
Take Martin Tyler - a man whose voice has featured on hundreds of hours of Premier League footage, but who will be best remember for this moment...
But such is the fickle world of football, should a commentator buckle under the pressure and fudge the lines, should a turn of phrase escape their grasp and come out an ugly mess, the effects are just as memorable.
Take these, 10 of the best blunders from the world of football.
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