Jump to Main ContentJump to Primary Navigation
Top

Is This The Worst Club Badge Ever?

westhamhero.jpg
hullhero.jpg
shrewsburyhero.jpg
arsenalhero.jpg

West Ham have released the proposed design for their new club badge, and it could well be in the running as the worst one ever designed.

It has already met with scorn from supporters, who say that its simplistic design and font make it look like something from a primary school badge, or a computer game. Their soon-to-be-old Boleyn Ground has gone from the design as they prepare to move to the Olympic Stadium, to be replaced by the word 'London' (just in case their supporters forget where they live); meanwhile the club's name is written in what appears to be Arial Bold, with a Photoshop gradient fill. Finally, the hammers look like two ducks that have fallen out with each other.

The design is clearly an attempt to mimic the modernist feel of the redesigned Arsenal badge, but done with altogether less graphic flair. The Arsenal badge was revised in 2002, just prior to their move to the Emirates, and has managed to update their famous cannon with a 21st century look.


Another controversial badge change happened last month at Hull City. Having failed in attempt to change the club's name to the Hull Tigers, owner Assem Allam simply decided to remove their name altogether from the club's badge in a move which has, unsurprisingly, upset the fans once again. Now it just looks like the club is celebrating the birthday of an extremely old tiger.


A couple more contenders in the badge hall of shame include Shrewsbury Town's effort, which features a lion that looks like it's watching its house burn down with his family trapped inside. And last but by no means least, Argentina's Newell's Old Boys - a choice which really needs no explanation.

Which is the worst? You decide.

Related

KITHERO1.jpg

50 Worst Football Kits Ever

hero3.jpg

20 Worst Dives In Football

germany.jpg

Germany v Brazil With Wrestling Commentary

football2.jpg

10 greatest goalkeeping goals

og1.jpg

Football's 10 Most Spectacular Own Goals

hero1.jpg

Best Goal Celebration Ever

sendingoff3.jpg

Craziest Sending-Off Reaction Ever

halfway6.jpg

17 Incredible Halfway Line Goals

hero4.jpg

10 Biggest Football Tantrums

Comments

More

Incredible snooker trick shot wows the Crucible

Can't stop watching

by Matt Tate
21 Apr 2017

Martin O'Neill, a naked right-back & the one of the worst tackles ever

"The technique and distance covered would surely have qualified for the long jump at the Olympics"

by Phil Catchpole
21 Apr 2017

Tennis match hilariously interrupted by a couple having very loud sex

"IT CAN'T BE THAT GOOD"

by Matt Tate
20 Apr 2017

How to run a marathon even if you're useless at sport

Out of breath after climbing the stairs? Don't worry, you can still do it

by Dave Fawbert
19 Apr 2017

Harry Redknapp's Greatest Video Moments

'Arry's finest moments of magic in front of the camera

by Dave Fawbert
18 Apr 2017

Dortmund fans offer beds for Monaco supporters after postponed match

This is proper sporting friendship

by Dave Fawbert
12 Apr 2017

A man-by-man breakdown of last night's Arsenal Fan TV meltdown

Shockingly, the fans are not happy

by Dave Fawbert
11 Apr 2017

'Shape of You' but with footballers' names for lyrics is a masterpiece

Sorry Ed, but this is better than the original

by Ryan Young
10 Apr 2017

Is it wrong to bet on your own team to lose?

Can cold hard cash make up for the pain of seeing your side defeated?

by Dave Fawbert
10 Apr 2017

Watch Mourinho ask Michael Carrick to explain Diego Forlan chant

Who's Diego?

by Matt Tate
10 Apr 2017