West Ham have released the proposed design for their new club badge, and it could well be in the running as the worst one ever designed.
It has already met with scorn from supporters, who say that its simplistic design and font make it look like something from a primary school badge, or a computer game. Their soon-to-be-old Boleyn Ground has gone from the design as they prepare to move to the Olympic Stadium, to be replaced by the word 'London' (just in case their supporters forget where they live); meanwhile the club's name is written in what appears to be Arial Bold, with a Photoshop gradient fill. Finally, the hammers look like two ducks that have fallen out with each other.
The design is clearly an attempt to mimic the modernist feel of the redesigned Arsenal badge, but done with altogether less graphic flair. The Arsenal badge was revised in 2002, just prior to their move to the Emirates, and has managed to update their famous cannon with a 21st century look.
Another controversial badge change happened last month at Hull City. Having failed in attempt to change the club's name to the Hull Tigers, owner Assem Allam simply decided to remove their name altogether from the club's badge in a move which has, unsurprisingly, upset the fans once again. Now it just looks like the club is celebrating the birthday of an extremely old tiger.
A couple more contenders in the badge hall of shame include Shrewsbury Town's effort, which features a lion that looks like it's watching its house burn down with his family trapped inside. And last but by no means least, Argentina's Newell's Old Boys - a choice which really needs no explanation.
Which is the worst? You decide.