Jump to Main ContentJump to Primary Navigation
Top

Is This The Worst Club Badge Ever?

westhamhero.jpg
hullhero.jpg
shrewsburyhero.jpg
arsenalhero.jpg

West Ham have released the proposed design for their new club badge, and it could well be in the running as the worst one ever designed.

It has already met with scorn from supporters, who say that its simplistic design and font make it look like something from a primary school badge, or a computer game. Their soon-to-be-old Boleyn Ground has gone from the design as they prepare to move to the Olympic Stadium, to be replaced by the word 'London' (just in case their supporters forget where they live); meanwhile the club's name is written in what appears to be Arial Bold, with a Photoshop gradient fill. Finally, the hammers look like two ducks that have fallen out with each other.

The design is clearly an attempt to mimic the modernist feel of the redesigned Arsenal badge, but done with altogether less graphic flair. The Arsenal badge was revised in 2002, just prior to their move to the Emirates, and has managed to update their famous cannon with a 21st century look.


Another controversial badge change happened last month at Hull City. Having failed in attempt to change the club's name to the Hull Tigers, owner Assem Allam simply decided to remove their name altogether from the club's badge in a move which has, unsurprisingly, upset the fans once again. Now it just looks like the club is celebrating the birthday of an extremely old tiger.


A couple more contenders in the badge hall of shame include Shrewsbury Town's effort, which features a lion that looks like it's watching its house burn down with his family trapped inside. And last but by no means least, Argentina's Newell's Old Boys - a choice which really needs no explanation.

Which is the worst? You decide.

Related

KITHERO1.jpg

50 Worst Football Kits Ever

hero3.jpg

20 Worst Dives In Football

germany.jpg

Germany v Brazil With Wrestling Commentary

football2.jpg

10 greatest goalkeeping goals

og1.jpg

Football's 10 Most Spectacular Own Goals

hero1.jpg

Best Goal Celebration Ever

sendingoff3.jpg

Craziest Sending-Off Reaction Ever

halfway6.jpg

17 Incredible Halfway Line Goals

hero4.jpg

10 Biggest Football Tantrums

Comments

More

Danny Baker's 'The Game': the best football show you've never seen

This show is the meaning of Proper Football

by Adam Hurrey
25 May 2017

Lads jokingly ask Premier League player for a kickabout & he turns up

"Guys I've got a ringer for the match, I think he might be quite useful"

by Matt Tate
24 May 2017

Anthony Joshua wants to fight on the Mayweather-McGregor undercard

The big showdown just got bigger

by Dave Fawbert
22 May 2017

Power and Pain: The incredible loneliness of being superhumanly strong

What drives a person to gain super strength? We travel with strongman Laurence Shahlaei to find out...

by Matt Blake
19 May 2017

We have a contender for the greatest own goal ever scored

Move over Jamie Pollock

by Dave Fawbert
17 May 2017

Conor McGregor has agreed a deal with the UFC to fight Mayweather

Terms have seemingly been arranged

by Dave Fawbert
16 May 2017

Anthony Joshua's next fight has been pencilled in for October

And it won't be at Wembley

by Dave Fawbert
16 May 2017

Spurs fan leaves farewell note to pillar that blocked his view

So long, White Hart Lane

by Dave Fawbert
15 May 2017

Football is on a journey to finally dealing well with mental health

Aaron Lennon's recent situation has led to other players approaching the PFA about their own mental health, but the sport still has a long way to go

by Tom Victor
10 May 2017

Kings of Leon's bassist learnt the hard way not to slag off wrestling

Don't go after WWE, because it'll come back at you much harder

by Matt Tate
09 May 2017