Jump to Main ContentJump to Primary Navigation
Top

Arsenal's press release for their new kit launch is, well, extremely Arsenal...

DIEARSENAL.JPG

Arsenal fans are a special bunch. 

They've been through a lot.

They've got some... interesting celebrity fans.

Relative dominance in the ‘90s followed by a decade without silverware caused some splinters in the fanbase.

When Arsenal do something, it normally turns out to be top tier entertainment. Which is why all eyes were on the Gunners' new home kit launch on Wednesday morning.

Recruiting club legends Robert Pires and Martin Keown to Kings Cross, London, the new Arsenal home kit features the usual red and white colour scheme with a smart buttoned collar. 

 

We are THE @Arsenal. We are THE Gooners. THE 2017/18 Home kit is here. #ForeverArsenal

A post shared by PUMA Football (@pumafootball) on

So far. so good. But where is The usual Arsenal type cringefest?

The extra panache that takes regular football into an “Oh no, they’re doing it again?” Where was the “Don’t talk about spend, talk about net spend?” 

That would be hiding in The press release. 

We're just trying to get our head around The best bit.

The fact that Arsenal fans can't be the hat in a game of Monopoly? The constant misnaming of our family members?

Or is it the folk riding motorcycles with Petr Cech's scrum cap, in flagrant flouncing of motor safety rules.

Oh The Arsenal. They are a special bunch.

Related

ravel.png

Footballer recruits ex-Premier League players for Grenfell fundraiser

Premier-League-Trophy.jpg

Here are the key dates from the Premier League 2017/18 fixture list

blackeyedpeas2.jpg

We tried to talk to the Black Eyed Peas about football

More

Neymar is already doing absolutely obscene things at PSG

What an outrageous goal

by Tom Victor
21 Aug 2017

Sergio Ramos just mercilessly destroyed Lionel Messi

Best in the world? Go fetch mate

by Carl Anka
17 Aug 2017

The 25 best forgotten Premier League goals of all time

Sorry, but these are all better than that Bergkamp goal

by Tom Victor
15 Aug 2017

The Premier League could make the transfer change we've all been after

Fi-na-lly

by Tom Victor
15 Aug 2017

This ref-cam video from Real Madrid's recent game is very, very cool

Shows just how impossible their job is

by Tom Victor
14 Aug 2017

Mo Farah is ditching his name for his new career as a marathon runner

Retiring from track and retiring his name

by Tom Victor
14 Aug 2017

The 50 greatest José Mourinho quotes

Not short of self-confidence

by Tom Victor
11 Aug 2017

Which new Premier League signings will flop this season?

Who'll be a hit and who will be shit?

by Sam Diss
11 Aug 2017

Brutally honest stereotypes about every Premier League team's fans

Who are ya? Who are ya? Who are ya?

by Sam Diss
10 Aug 2017

You have to watch this astonishing 15-second own goal

The other team doesn't even touch the ball

by Tom Victor
10 Aug 2017