The "different one".
Unveiled officially in front of the media today, new Manchester United boss Jose Mourinho was quick to point out he was a different sort of man to the one who strode in so confidentiality to the Premier League back in 2004. Could have fooled us.
In a typically bullish mood, Jose's answers look set to shake up the back pages for days, tackling question after question with the no-nonsense attitude of a meaty Claude Makélélé challenge, providing honest and eyebrow-raising soundbites which now help us better understand his grand plan at Old Trafford.
Here are the best bits: