No, the directors of Download haven’t been banging their heads too hard. In fact, they’ve got nothing to do with this brainchild.
The organisers behind a festival in Transylvania have created a “pay with blood” campaign to feed Count Dracula’s legion of vampire wannabes.
We jest, though weirder things have happened.
Untold (which David Guetta and Avicii are headlining) has set up a system in which signing up to be a blood donor will entitle you to a discounted festival ticket. Should that tempt you, they’re giving away free day tickets on the spot to people who actually go and donate blood at centres in Bucharest and Cluj.
The campaign is banking on the area being associated as Dracula’s stomping ground to encourage people to go and give blood for a good cause. Romania is currently suffering a massive shortage in blood for medical transfusions, and the drive is hoping to alleviate the situation slightly.
Listen to them, the children of the night. What music they make! And what good they do.