Jump to Main ContentJump to Primary Navigation
Top

Spotify are about to completely change the streaming game

spotify1.jpg

Swedish music giant Spotify has fired new shots in the streaming wars, just three weeks before the expected announcement of the new Apple/Beats offering, with the reveal of a host of new additions to its already popular service.

You will now be able to stream video and non-musical audio clips, bringing the likes of podcasts and news bulletins into its realm. Included amongst these are around 50 BBC podcasts that will be available outside of the UK for the first time, alongside content from ESPN, Disney, TED, MTV and NBC.

The service is also adding a recommendation service to match the tracks it suggests with the time of day and relevant user activities and moods, being formed "from our in-house experts and your personal collection". Another new feature is the intriguing announcement of a new service and file format aimed at runners.

The 'running mode' will match music according to your pace, determined using sensors in your smartphone, presumably in a fairly standard manner of searching for a song with the correct beats per minute (BPM). However, in addition, they have announced the launch of a new audio format that will actually alter the speed of the music itself (without altering pitch) in order to match it to your pace. This kind of technology has existed in high-level music production software such as Pro Tools and Logic before, but never on on any standard playback device, and certainly not via a streaming service - it could be a real gamechanger.

It all adds up to a strategy where Spotify aims to be constantly with you throughout the day, adapting to your needs, as they change, with the aim of becoming an 'entertainment destination'.

Founder and CEO Daniel Ek said at the launch: “We're bringing you a deeper, richer, more immersive Spotify experience. We want Spotify to help soundtrack your life by offering an even wider world of entertainment with an awesome mix of the best music, podcasts and video delivered to you throughout your day. And we’re just getting started.”

The new services will initially launch in the UK, US, Sweden and Germany before rolling out elsewhere.

Related

Spotify_(2).jpg

Starbucks to introduce customer-influenced playlists with Spotify

vinyl2.png

'Vinyl Me, Please' sends you a new vinyl every month

tidallaunch.jpg

Could Jay Z's Tidal actually work?

Comments

More

Chester Bennington, Linkin Park singer has died, aged 41

Police have said that he committed suicide

by Dave Fawbert
20 Jul 2017

Randy Newman has written a song about Donald Trump's penis

New contender for song of the summer...

by Gary Ogden
20 Jul 2017

29 classic songs that are somehow 20 years old this year

Fortunately, 1997 was a very good year for music

by Dave Fawbert
19 Jul 2017

Gangnam Style has lost its crown as YouTube’s most-played song

Nearly three billion views, but no longer number one

by Tom Victor
11 Jul 2017

'Baby Driver' proves it - it's time we brought back the iPod

Like the vinyl record player and the Polaroid camera, could the iPod Classic be due a comeback?

by Sam Diss
06 Jul 2017

Liam Gallagher has gone on another rant and it's only a bit about Noel

He'll never stop

by Alex Finnis
05 Jul 2017

Check out the exclusive new video for The Charlatans' 'Different Days'

Have fun listening to it, why don't you

by Gary Ogden
04 Jul 2017

Why it's high time you let a bit of Rammstein into your life

The world's greatest live band? Quite possibly

by Dave Fawbert
01 Jul 2017

American rapper records brutal diss track... about himself

He's gone in hard

by Dave Fawbert
28 Jun 2017

Glastonbury techno tent blares out Corbyn's speech at 4am

He won Glastonbury

by Alex Finnis
28 Jun 2017