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Jack White's Interactive Three Videos In One


Jack White is an artist that can never seem to decide which project to take on next: The White Stripes, Dead Weather, The Raconteurs, his solo work, or even his record label Third Man.

So it's entirely logical that he couldn't make his mind up on a new video for his track Black Bat Licorice. The track, which first appeared on his second solo record Lazaretto almost a year ago, has been given an interactive triple visual treatment - and the good news is that they're all great; unsurprising, perhaps, for an artist who has presided over the classic videos for Seven Nation Army and Hardest Button To Button.

The default option is an animated affair, directed by James Blagden, pressing down '3' shows you a live action clip directed by Jack himself, while pressing down the 'B' key gives you some glorious slow-motion headbanging, courtesy of Brad Holland's instruction - and you can switch between them at will.

Watch below and see which one is your favourite.



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