Jump to Main ContentJump to Primary Navigation
Top

Is Apple Music struggling?

applemusicicon.jpg

Apple doesn't get a lot wrong, particularly when it comes to music (let's forget U2).

After all, it revolutionised the entire music industry with the invention of the iPod - the first mass-uptake mp3 player - and then revolutionised song delivery in the form of iTunes - the first mass-uptake download store.

However, it's been seemingly slow on the uptake with the next musical movement, digital streaming. Launching its Apple Music service, together with radio station Beats One, at the end of last month, way after the likes of Spotify, Deezer and the rest, with its first move being to anger Taylor Swift (as well as a lot of other independent artists) by not paying for its three month free trial - a decision it immediately rectified.

Now, it seems that it could already be in more serious trouble than that initial stumble, both in terms of the service itself, and the number of people using it.

Swifty

Swifty: Apple beef

Respected Apple blogger Jim Dalrymple has launched a scathing attack on the service with a post entitled "Apple Music is a nightmare and I'm done with it", an impressive turnaround given that he was given access prior to launch and declared that he was "damned impressed". Amongst the many criticisms are:

-"Adding music to my library is nothing short of a mind-blowing exercise in frustration... whenever I added an album to my library, not all of the songs would get added"

-Apple Music sometimes thinks songs are already added when they aren't

-Apple Music will often double up on the same track with Greatest Hits

-"Other strange things have happened too. For instance, I added ZZ Top’s “The Very Baddest” album. Instead of downloading all of the songs from that album, it downloaded them from multiple albums. So now I have several ZZ Top albums, each with a few songs on them."

-"None of my devices seem to sync, so my Macs don’t have the same songs that my iPhone has, and neither of them match my iPad"

And, king of them all:

-"I turned off Apple Music and it took large chunks of my purchased music with it. Sadly, many of the songs were added from CDs years ago that I no longer have access to. Looking at my old iTunes Match library, before Apple Music, I’m missing about 4,700 songs"

While Dalrymple may be a single user, he adds that, "There are threads on Apple’s support forums detailing similar issues to the ones I’m having, and I’ve noticed tweets in my stream reporting the same problems."

Most damningly of all, it seems these problems may not go away as he says, "Nobody I’ve spoken at Apple or outside the company has any idea how to fix it, so the chances of a positive outcome seem slim to none."

Tim Cook

Tim Cook: Smiling now but will he be in a few months?

Meanwhile, Apple CEO Tim Cook spoke for the first time on the uptake of the new service on Tuesday. He said "Millions and millions of customers are already experiencing the new service, using the three-month trial service, and the numbers are growing substantially every day... Millions of listeners around the world are tuning in to listen to Beats 1, a first-of-its-kind worldwide radio station featuring some of the most talented and passionate music lovers on the planet."

We'd cautiously say that 'Millions' is a very vague measurement. When Apple is doing well, it normally tells you exactly how well. iTunes currently has 575 million active user accounts and, while it's clearly not fair to judge this early, it's worth noting that Spotify currently has 75 million active users, with 20 million subscribers. 

Assuming Apple's userbase is less than 'tens of millions', the Swedish streamers will surely be pretty happy with that. It's also worth bearing in mind that this is Apple Music's free trial period - will people stick around after that, given the apparent problems with the user experience? If they choose not to pay, there is no free tier where they can stay and regain trust in the service; which could be a major headache for Apple Music in the future.

Of course - this could all be the bad experience of one lone user. Is Apple just as good as ever, or has its record-breaking iPhone sales just shown that it doesn't really care about the smaller things any more? 

How have you found the service? Let us know below.

(Images: Rex)

Related

contactless.PNG

Your Contactless Card Isn't As Safe As You Think

applecar2.jpg

This is the guy who'll be building the Apple Car

sim.jpg

Apple and Samsung want to get rid of SIM cards

tab4.jpg

Samsung reveals its iPad-beater

ipod.png

This is Apple's new iPod Touch

pay4.png

Everything you need to know about Apple Pay

Comments

More

The 10 best Mike Skinner remixes, B-sides, and rarities

The Main Lad is back and we're celebrating

by Tayler Willson
24 Apr 2017

If Ed Sheeran is really about to quit music, who are we to argue?

No harm in getting out while you're ahead

by Tom Victor
24 Apr 2017

The UK grime scene is backing Jeremy Corbyn to become Prime Minister

Finally some allies for the Labour party

by Tom Mendelsohn
24 Apr 2017

The 14 best covers of Prince songs that show his versatile genius

Some serious tunes

by Dave Fawbert
21 Apr 2017

Guy finds out his lost wallet led to a 14-year-long drinking challenge

This is some story

by Matt Tate
19 Apr 2017

The coolest record stores in the UK

Get your vinyl fix from these awesome places

by Dave Fawbert
19 Apr 2017

Watch 12-year-old Tye Trujillo's debut as Korn's new bassist

The luxury-locked tot is also the son of Metallica's Robert Trujillo

by Tom Mendelsohn
19 Apr 2017

Watch Chainsmokers get expertly ripped apart for their EDM-by-numbers

"You want to find lyrics that talk about how hard it is to be white and in love"

by Gary Ogden
18 Apr 2017

David Bowie's musical is getting the VR treatment

Don't miss it again

by Matt Tate
13 Apr 2017

Harry Styles' album cover looks like he's going down a water slide

I think it does. Yeah it does

by Gary Ogden
13 Apr 2017