Jump to Main ContentJump to Primary Navigation
Top

Is Apple Music struggling?

applemusicicon.jpg

Apple doesn't get a lot wrong, particularly when it comes to music (let's forget U2).

After all, it revolutionised the entire music industry with the invention of the iPod - the first mass-uptake mp3 player - and then revolutionised song delivery in the form of iTunes - the first mass-uptake download store.

However, it's been seemingly slow on the uptake with the next musical movement, digital streaming. Launching its Apple Music service, together with radio station Beats One, at the end of last month, way after the likes of Spotify, Deezer and the rest, with its first move being to anger Taylor Swift (as well as a lot of other independent artists) by not paying for its three month free trial - a decision it immediately rectified.

Now, it seems that it could already be in more serious trouble than that initial stumble, both in terms of the service itself, and the number of people using it.

Swifty

Swifty: Apple beef

Respected Apple blogger Jim Dalrymple has launched a scathing attack on the service with a post entitled "Apple Music is a nightmare and I'm done with it", an impressive turnaround given that he was given access prior to launch and declared that he was "damned impressed". Amongst the many criticisms are:

-"Adding music to my library is nothing short of a mind-blowing exercise in frustration... whenever I added an album to my library, not all of the songs would get added"

-Apple Music sometimes thinks songs are already added when they aren't

-Apple Music will often double up on the same track with Greatest Hits

-"Other strange things have happened too. For instance, I added ZZ Top’s “The Very Baddest” album. Instead of downloading all of the songs from that album, it downloaded them from multiple albums. So now I have several ZZ Top albums, each with a few songs on them."

-"None of my devices seem to sync, so my Macs don’t have the same songs that my iPhone has, and neither of them match my iPad"

And, king of them all:

-"I turned off Apple Music and it took large chunks of my purchased music with it. Sadly, many of the songs were added from CDs years ago that I no longer have access to. Looking at my old iTunes Match library, before Apple Music, I’m missing about 4,700 songs"

While Dalrymple may be a single user, he adds that, "There are threads on Apple’s support forums detailing similar issues to the ones I’m having, and I’ve noticed tweets in my stream reporting the same problems."

Most damningly of all, it seems these problems may not go away as he says, "Nobody I’ve spoken at Apple or outside the company has any idea how to fix it, so the chances of a positive outcome seem slim to none."

Tim Cook

Tim Cook: Smiling now but will he be in a few months?

Meanwhile, Apple CEO Tim Cook spoke for the first time on the uptake of the new service on Tuesday. He said "Millions and millions of customers are already experiencing the new service, using the three-month trial service, and the numbers are growing substantially every day... Millions of listeners around the world are tuning in to listen to Beats 1, a first-of-its-kind worldwide radio station featuring some of the most talented and passionate music lovers on the planet."

We'd cautiously say that 'Millions' is a very vague measurement. When Apple is doing well, it normally tells you exactly how well. iTunes currently has 575 million active user accounts and, while it's clearly not fair to judge this early, it's worth noting that Spotify currently has 75 million active users, with 20 million subscribers. 

Assuming Apple's userbase is less than 'tens of millions', the Swedish streamers will surely be pretty happy with that. It's also worth bearing in mind that this is Apple Music's free trial period - will people stick around after that, given the apparent problems with the user experience? If they choose not to pay, there is no free tier where they can stay and regain trust in the service; which could be a major headache for Apple Music in the future.

Of course - this could all be the bad experience of one lone user. Is Apple just as good as ever, or has its record-breaking iPhone sales just shown that it doesn't really care about the smaller things any more? 

How have you found the service? Let us know below.

(Images: Rex)

Related

contactless.PNG

Your Contactless Card Isn't As Safe As You Think

applecar2.jpg

This is the guy who'll be building the Apple Car

sim.jpg

Apple and Samsung want to get rid of SIM cards

tab4.jpg

Samsung reveals its iPad-beater

ipod.png

This is Apple's new iPod Touch

pay4.png

Everything you need to know about Apple Pay

Comments

More

We went all the way to Ibiza to find the person having the most fun

A quest to find the person having it largest in Europe's club capital

21 Sep 2016

DJ Shadow's Endtroducing is the greatest album you’ve never heard of

Endtroducing..... celebrates a landmark birthday & it's as good as ever by Dave Fawbert

20 Sep 2016

Bros are coming back & here's why we should be celebrating

The hidden genius of their biggest hit by Dave Fawbert

19 Sep 2016

After Skepta, here are the next five grime acts you need to know about

Get these on your playlists right now by Dave Fawbert

16 Sep 2016

This is why, as they reunite, Aqua deserve to be celebrated

The story of one of pop music's great lost songs by Dave Fawbert

15 Sep 2016

11 times Kanye proved he's the most ridiculous guy on Twitter

Twitter was basically made for Kanye. Well, that's probably what he thinks anyway by Paddy Maddison

15 Sep 2016

Where are they now? Forgotten Mercury winners of times gone by

Speech Debelle anyone? by Dave Fawbert

15 Sep 2016

Check out this brilliant exclusive Pet Shop Boys remix

Tom Demac takes on Say It To Me by Dave Fawbert

15 Sep 2016

New radio station plays only songs by dead artists

Worrying or brilliant? by Paddy Maddison

14 Sep 2016

David Bowie's 3 final tracks are going to be released in October

David Bowie fans rejoice! You don't have to wait long. by Paddy Maddison

13 Sep 2016