Jump to Main ContentJump to Primary Navigation
Top

Bono Apologises for iTunes Giveaway

Bono1.jpg
Bono2.jpg
Bono3.jpg

Now this is a day we never thought we'd see.

It was the free giveaway which divided many: U2's new album, Songs of Innocence was unveiled on 9th September along with the new iPhone and Apple Watch, but the method of delivery irked many: it was automatically downloaded into your 'purchased' folder, rather than sitting there in the ether. The backlash was such that Apple released an 'uninstall' program, to enable users to take the record off their devices.

Bono and the boys had previously defended their strategy but in a Facebook interview yesterday where U2 answered fan questions, they apologised.

The frontman said, "Oops. Um. I'm sorry about that. I had this beautiful idea and we got carried away with ourselves. Artists are prone to that kind of thing. Drop of megalomania, touch of generosity, dash of self-promotion, and deep fear that these songs that we poured our life into over the last few years might not be heard. There's a lot of noise out there. I guess we got a little noisy ourselves to get through it."

For all the Twitter fury, a poll we conducted suggested that, in the main people weren't all that annoyed: 59% said the release hadn't bothered them, 26% were angry, while 15% were happy. The band walked away with a multi-million pound payment and the record has been downloaded 26 million times, making it one of the most popular albums ever, so we guess Bono's probably pretty happy after all that.

(Images: Rex)

Related

hero4.jpg

The 10 Most Surprising Album Releases

terriblehero4.jpg

When great artists make not-so-great songs

singer.png

How to be a lead singer

Ozzy1.jpg

Ozzy Osbourne Talks George Bush & Shiny Hair

hero4.jpg

20 Great Albums With Terrible Artwork

1-velvet.jpg

50 Coolest Album Covers

Comments

More

The Fyre Festival looks like one of the worst events in human history

People have spent up to $12,000 on an unfolding disaster of an experience that you will not believe

by Tom Mendelsohn
28 Apr 2017

These iconic album covers look better as children

We couldn't do a version with the Nevermind baby

by Tom Victor
27 Apr 2017

Would you like to see Kermit The Frog cover R Kelly’s Ignition (Remix)

So baby give me that ribbet ribbet

by Gary Ogden
27 Apr 2017

Fake Radiohead cover of 'Gasolina' is the best thing on the internet

It's as real as you want it to be

by Matt Tate
26 Apr 2017

Check out the blistering new track from Judas

London-based quartet unveil 'Some People'

by Dave Fawbert
25 Apr 2017

The 10 best Mike Skinner remixes, B-sides, and rarities

The Main Lad is back and we're celebrating

by Tayler Willson
24 Apr 2017

If Ed Sheeran is really about to quit music, who are we to argue?

No harm in getting out while you're ahead

by Tom Victor
24 Apr 2017

The UK grime scene is backing Jeremy Corbyn to become Prime Minister

Finally some allies for the Labour party

by Tom Mendelsohn
24 Apr 2017

The 14 best covers of Prince songs that show his versatile genius

Some serious tunes

by Dave Fawbert
21 Apr 2017

Guy finds out his lost wallet led to a 14-year-long drinking challenge

This is some story

by Matt Tate
19 Apr 2017