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Viral marketing goes viral

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If you've seen the trailer for Steven Soderbergh's new thriller Contagion, you've probably been burning through hand sanitiser like there's no tomorrow.

The anxiety-inducing film shows what happens when a deadly virus infects millions around the world, including a ridiculously star-studded cast that includes Matt Damon, Kate Winslet, Jude Law, Gwyneth Paltrow and Marion Cotillard.

As a rather ingenious way of drumming up some extra hype for the movie, Warner Bros created a rather daring installation in Toronto. In the window of an abandoned store front, they unleashed two large petri dishes of nasty stuff including penicillin, mould and pigmented bacteria to spell the title of the film.

The display then shows how quickly disease can spread. Clue: it's pretty fast. You can see the trailer at the very bottom and the film is released in the UK on October 21st.

(Images: Facebook)

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