Jump to Main ContentJump to Primary Navigation
Top

Viral marketing goes viral

contagion1.jpg
contagion2.jpg
winslet.jpg

If you've seen the trailer for Steven Soderbergh's new thriller Contagion, you've probably been burning through hand sanitiser like there's no tomorrow.

The anxiety-inducing film shows what happens when a deadly virus infects millions around the world, including a ridiculously star-studded cast that includes Matt Damon, Kate Winslet, Jude Law, Gwyneth Paltrow and Marion Cotillard.

As a rather ingenious way of drumming up some extra hype for the movie, Warner Bros created a rather daring installation in Toronto. In the window of an abandoned store front, they unleashed two large petri dishes of nasty stuff including penicillin, mould and pigmented bacteria to spell the title of the film.

The display then shows how quickly disease can spread. Clue: it's pretty fast. You can see the trailer at the very bottom and the film is released in the UK on October 21st.

(Images: Facebook)

Related

Burger King.jpg

Unsettling Adverts

faketrailer.jpg

The 10 best fake trailers

rex.jpg

Eye-popping New Ad

More

Everyone’s mocking Nigel Farage’s 'Dunkirk' photo-op

This was almost too easy

by Tom Victor
26 Jul 2017

Check out the exclusive new trailer for 'Logan Lucky'

This is the summer's next big hit

by Gary Ogden
24 Jul 2017

What happened to Ivan Drago after 'Rocky IV'?

Stallone's teased he'll feature in 'Creed II, but what's he been up to?

by Carl Anka
24 Jul 2017

The very best 'so-bad-they're-good' movies you absolutely need to see

Thought 'The Room' was bad? You ain't seen nothing yet

by Gary Ogden
21 Jul 2017

13 films with 0% on Rotten Tomatoes that are worth watching

How dare Kevin and Perry Go Large get 0%?!

by Gary Ogden
21 Jul 2017

Watch the trailer for 'The Disaster Artist', the film about 'The Room'

James Franco steps into Tommy Wiseau's infamous boots

by Gary Ogden
18 Jul 2017

The 90% or higher-rated Rotten Tomatoes films you've never seen before

Hidden gems you have to add to your list

by Carl Anka
18 Jul 2017

Why the 'Planet of The Apes' series is the best trilogy of the century

The prequel series is that rarest of things: a trilogy without a dud

by Carl Anka
18 Jul 2017

An immersive Star Wars hotel is coming and it looks amazing

Like a Star Wars-themed Westworld - but real

by Gary Ogden
17 Jul 2017

George A. Romero, creator of Night of the Living Dead, dies at 77

Fans and celebrities have paid tribute to him on Twitter

by Gary Ogden
17 Jul 2017