Seven. Maybe eight times.
We'll be honest, we lost count of how many times we've watched the new Star Wars: The Force Awakens this morning, but it borders on obsessive.
We wondered how we might best tear this new footage apart - whether we should pause it frame-by-frame to go through the probable story lines and speculate on some of the finer moments of exposition.
Then we noticed how ruddy intense everyone in the trailer looks.
Seriously, in two and a half minutes of Force-filled goodness, everyone looks like they've been asked the square root of 127.
These are our favourites...