Jump to Main ContentJump to Primary Navigation

That incredible new 'Thor: Ragnarok' trailer is a record-breaker


Just when you thought superhero fatigue was setting in again, BAM, Thor and an armoured-up Hulk going at it in an arena. And we’re back in the game. 

The marvellous new teaser trailer for ThorRagnarok has become Marvel’s most-watched trailer in a 24-hour period. Ever. To put that in context, the staggering 136 million views it received in its first day comfortably eclipses trailers for all previous MCU movies in the same period. Another high performer, Captain America: Civil War, had 94 million. 

But it gets better for the handsome Asgardian. The Ragnarok trailer has also proved more popular than any of Disney’s ever-swelling empire of brands in the timeframe recorded. More than anything Pixar have done. More than modern animated classics like Frozen and Moana. More than Star Wars. The previous record-holder was the live-action remake of Beauty and the Beast, but Thor takes his hammer to that film’s pathetic 127.6 million. Small fry. It’s worth bearing in mind that Marvel’s latest can’t touch the movie reboot of Stephen King’s It, though, which still holds the world record at 197 million views. 

Ragnarok sees Chris Hemsworth once again take up the role of Thor, and the action-heavy trailer – set to Led Zeppelin’s "Immigrant Song", always a good start – culminates in the Norse god finding himself in a gladiatorial stadium with fellow Avenger, or “friend from work”, The Incredible Hulk. The stats suggest you’ve already watched it, but just in case...

Thor: Ragnarok will be released in the UK on 27 October.



Marvel's 'Defenders' will hit Netflix on 18 August


This guy built an operational, jet-powered Iron Man suit


The new 'Spider-Man: Homecoming' trailer looks pretty decent



Ray Winstone on family, feminism and how film stars have changed

His wilder years may be behind him, but a return to his roots has given Ray Winstone a new lease of life

by Jimi Famurewa
27 Apr 2017

Watch Mindhorn for FREE with ShortList Film Club

Check out the new film starring Julian Barratt

27 Apr 2017

M. Night Shyamalan announces sequels to Split and Unbreakable


by Gary Ogden
27 Apr 2017

Julian Barratt on jazz, memes, and the Chuckle Brothers

We spoke to the "miserable, slightly pretentious" comedian

by Ralph Jones
27 Apr 2017

John Boyega photobombing hardcore Star Wars fans is essential viewing

The man knows to make an entrance

by Matt Tate
26 Apr 2017

Heath Ledger's sister talks about her brother in tender new interview

Kate Ledger gently refutes claims that his role as the joker led to his fatal overdose

by Tom Mendelsohn
26 Apr 2017

Jeff Goldblum set up a free food giveaway for the sake of a 6/10 pun

It's all in the delivery

by Tom Victor
26 Apr 2017

Great news alert: Jeff Goldblum is returning to the Jurassic Park fran

Ian Malcolm is back back back

by Gary Ogden
26 Apr 2017

Wes Anderson’s Isle of Dogs has a release date and new poster

Just look at the names on that poster

by Tom Victor
26 Apr 2017

Watch Chris Pratt confess his love for a bacon sandwich

Haven't we all at one point?

by Matt Tate
25 Apr 2017