The busier a film poster, the larger our frown tends to be. Floating heads, frenzied quotes, exploding trains; we'll have none of it.
We like it when things are kept simple. Case in point: these fine posters from all-round genius Greg Guillemin.
Breaking four iconic films (and one iconic filmmaker) down to the bare essentials, they do far more for our tired eyes than the majority of genuine posters we've seen of late.
So, Hollywood, if you're reading then please can you give this guy a job that involves total control over your marketing materials.
You can find him here.