Last year's surprise horror hit The Conjuring reminded us of a number of things. Firstly, we're really rather easily spooked, secondly, we're still keen to never live in a haunted house and finally, dolls will always be creepy as hell.
Rather swiftly, a spin-off is being released, based around the memorably demonic Annabelle who appeared in the first nightmare-inducing sequence.
The full trailer has arrived and it's effectively scary stuff, focusing on the origins of the doll and the havoc she brings to a young couple.
Chucky, you're a fool in comparison.
Annabelle hits cinemas October 10