What were action movies like before Die Hard. No really, we have no idea.
The unbeatable combination of Bruce Willis, terrorists, a skyscraper and some broken glass managed to transform the genre and create a whole bucketload of imitations (such as the unintentionally ace rip-off Skyscraper, starring Anna Nicole Smith).
As a tribute to the original and best, a handful of talented designer types have created alternative posters for us to gawp at. You can find their names at the end.