Jump to Main ContentJump to Primary Navigation
Top

Alastair Campbell: "The Sun, Mail and Telegraph have been like comics"

election5.jpg
Elections

Alastair Campbell hasn't got a kind word to say about the British media's behaviour during this General Election

Ed Miliband has done better than the public – influenced by the right-wing press – expected him to. I think there’s been a reassessment of him, and of Labour, after these unrelenting attacks.

The thing I always say about 1997 was that we didn’t win because The Sun backed us – The Sun backed us because we were going to win. Papers get more desperate and aggressive the more irrelevant they become. If you look at the independence referendum in Scotland, the No camp would have won by 80/20 if people did what the media told them. Likewise here – if it was up to newspapers, Labour would struggle to get more than two per cent in the polls. Where I worry is the influence the printed press has on the broadcast media – they still take their agenda from it. The Sun, Mail and The Telegraph have been like comics this election. Where it gets ridiculous is when you have David Cameron, who’s known as a fake football fan, forgetting which team he supports. If that had been Ed Miliband, you’d never hear the end of it. But The Telegraph letter from small business people was massive on the BBC, and barely mentioned after it was exposed as a sham.

As an industry, newspapers are in a lot of trouble. Some of them have adapted well to the digital age, but who knows? Some will disappear. 

I hope Ed wins as it would prove you can do it without the press – I think that would be good for democracy.

Alastair Campbell’s Winners: And How They Succeed is out now, published by Hutchinson

Related

election7.jpg

Cameron's real legacy is a new liberalised Conservative party

election6.jpg

Why election campaigns really mean nothing

election4.jpg

Why Michael Deacon isn't impressed with Labour

election3.jpg

The electoral system has begun to crumble

election2.jpg

Has this been the dirtiest election campaign in living memory?

cameron-2.jpg

Has Cameron already lost the general election?

Comments

More

Watch Chris Pratt confess his love for a bacon sandwich

Haven't we all at one point?

by Matt Tate
25 Apr 2017

A point-by-point breakdown of the best worst moment in TV history

So bad it's good, but also really, really bad

by Tom Victor
25 Apr 2017

How will the hot young Hollywood heartthrobs look as old men?

We used FaceApp to tell us if the likes of Styles, Gosling, and Hemsworth will get better with age

by Sam Diss
25 Apr 2017

It's exactly 19 years since the most disastrous own goal of all time

As if we needed an excuse to look back at this blockbuster

by Matt Tate
25 Apr 2017

For sale: one solid 24-carat gold Darth Vader helmet, price £1.1m

You'd be mad not to buy it

by Tom Mendelsohn
25 Apr 2017

Introducing the world's most blatant handball courtesy of Preston

You are not the goalkeeper. Repeat, you are not the goalkeeper

by Gary Ogden
25 Apr 2017

Check out the blistering new track from Judas

London-based quartet unveil 'Some People'

by Dave Fawbert
25 Apr 2017

Those kids from the viral BBC interview have got their own TV show

Marion & James are hitting the small screen (again)

by Gary Ogden
25 Apr 2017

The first trailer for the Kingsman sequel has landed

Explosions! Flat Caps! Channing Tatum!

by Tom Victor
25 Apr 2017

The 10 best Mike Skinner remixes, B-sides, and rarities

The Main Lad is back and we're celebrating

by Tayler Willson
24 Apr 2017