Jump to Main ContentJump to Primary Navigation
Top

Alastair Campbell: "The Sun, Mail and Telegraph have been like comics"

election5.jpg
Elections

Alastair Campbell hasn't got a kind word to say about the British media's behaviour during this General Election

Ed Miliband has done better than the public – influenced by the right-wing press – expected him to. I think there’s been a reassessment of him, and of Labour, after these unrelenting attacks.

The thing I always say about 1997 was that we didn’t win because The Sun backed us – The Sun backed us because we were going to win. Papers get more desperate and aggressive the more irrelevant they become. If you look at the independence referendum in Scotland, the No camp would have won by 80/20 if people did what the media told them. Likewise here – if it was up to newspapers, Labour would struggle to get more than two per cent in the polls. Where I worry is the influence the printed press has on the broadcast media – they still take their agenda from it. The Sun, Mail and The Telegraph have been like comics this election. Where it gets ridiculous is when you have David Cameron, who’s known as a fake football fan, forgetting which team he supports. If that had been Ed Miliband, you’d never hear the end of it. But The Telegraph letter from small business people was massive on the BBC, and barely mentioned after it was exposed as a sham.

As an industry, newspapers are in a lot of trouble. Some of them have adapted well to the digital age, but who knows? Some will disappear. 

I hope Ed wins as it would prove you can do it without the press – I think that would be good for democracy.

Alastair Campbell’s Winners: And How They Succeed is out now, published by Hutchinson

Related

election7.jpg

Cameron's real legacy is a new liberalised Conservative party

election6.jpg

Why election campaigns really mean nothing

election4.jpg

Why Michael Deacon isn't impressed with Labour

election3.jpg

The electoral system has begun to crumble

election2.jpg

Has this been the dirtiest election campaign in living memory?

cameron-2.jpg

Has Cameron already lost the general election?

Comments

More

16 things you (probably) didn't know about Appetite for Destruction

Fascinating facts about the Guns N' Roses classic

05 Dec 2016

The greatest Christmas movies & specials available on Netflix

Binge watching these with a box of Lindor is the true meaning of Christmas

by Jamie Carson
05 Dec 2016

The trailer for the new Mummy is here

Can Tom Cruise outact Brendan Fraser?

by Emily Badiozzaman
05 Dec 2016

We imagine what the future held for all your favourite sitcom couples

Divorced, beheaded, died. Divorced, beheaded, survived.

by Sam Diss
02 Dec 2016

Google Translate describing The Simpsons characters is just lovely

Strangle the son of Bart's neck is annual

by Emily Badiozzaman
01 Dec 2016

Elijah Wood: "Finding Nigerian records is quite difficult"

ShortList chat DJing, Daniel Radcliffe and detectives with Elijah Wood

by Ralph Jones
01 Dec 2016

Why Rocky is the most important film about masculinity ever made

As the film turns 40, here's why the boxing saga is so much more than an underdog story

by Tom Fordy
01 Dec 2016

More young people are watching Planet Earth II than X Factor

Faith in humanity almost restored

by Tom Fordy
01 Dec 2016

Joseph Gordon-Levitt wants to talk to you about your paranoia

The Snowden actor speaks to Chris Mandle about fear, surveillance and uncertainty

by Chris Mandle
01 Dec 2016

The Smiths to release first 'new' single in 21 years

Indie fans rejoice

by Dave Fawbert
01 Dec 2016