Rather like a cat or a very young child, we often find ourselves transfixed by the simplest of things. For example, the sound of rustling still causes a rapid head movement, mainly in the hope that some food will be involved.
While amazing photography is a good way to ensnare our attention, amazing photography which moves will literally keep us occupied for hours.
These highly addictive gifs come from Jamie Beck & Kevin Burg who have brought to life various snaps of everyday life and, in the process, pretty much monopolised your day.
You can marvel at more of their work here.