It's a fact that, unless you work for the Royal Mail, Christmas makes everything better. We can put up with the long, cold, dark nights because we know that holidays, mulled wine, goodwill to all men, and Slade on constant loop are just around the corner.
And the folks at Wieden + Kennedy clearly understand this, as they've taken one of the dullest items of everyday life, the bin bag, and made it brilliant. Simply by making it Christmassy.
This superb design will make the chore of taking the rubbish out into a veritable pleasure, and bring joy to your neighbours for the few hours before the local foxes rip them apart like normal.
If they can just find a way to Christmas-up doing the washing up and cleaning the bathroom, then we'd be sorted...
Images: Wieden + Kennedy